Tag Archives: Search

How Search Marketers Must Challenge Their Assumptions

Search Engine Marketing

Laurie Sullivan @lauriesullivan, (June 12, 2015) Marketers assume they know how consumers search, but they need to challenge their assumptions. Nathan Safran, CEO at Blue Nile Research, sent that message during a presentation Thursday at the MediaPost Search Insider Summit. He said tools are valuable, but they lull marketers into a false sense of security. … Continue reading How Search Marketers Must Challenge Their Assumptions →

3 On-Site Search Add-ons Proven to Increase Conversions and Average Order Value

Search Engine Marketing

Sanjay AroraJune 9, 2015 It’s becoming more and more essential that all ecommerce businesses, regardless of size, implement sophisticated on-site search technology to help their shoppers find the items they want as quickly and conveniently as possible. This is due to a shift in consumer shopping habits, by which internet users have become accustomed to … Continue reading 3 On-Site Search Add-ons Proven to Increase Conversions and Average Order Value →

How To Leverage Changes In The Search Interface

Search Engine Optimization

Jeremy Walker, (June 09, 2015) Every day, the world of search becomes more complex.  Google is a constant, while Bing increases share and Yahoo descends.  YouTube, Facebook, Yelp, Amazon, TripAdvisor, Google Maps and other platforms each have their own unique results interface, and for specific industries, these might be more important than what takes place … Continue reading How To Leverage Changes In The Search Interface →

Branding Tactics for Search

Branding

Mike MoranJune 5, 2015 Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand recall than those exposed to banner ads. What’s more, searchers recall higher-ranked results far more than others. Understanding the decision points … Continue reading Branding Tactics for Search →

Refresh Web Content to Maintain Search Engine Status

Search Engine Optimization

Steve HammJune 4, 2015 After the initial setup of your website, it remains static for a long time.  As soon as updates occur, update your website.  When you perform content development, go through these steps. Update addresses, phone/fax numbers, email addresses, social media accounts, and copyright year in the footer.  Add new contact info for … Continue reading Refresh Web Content to Maintain Search Engine Status →

Google Drops Google+ Promotion From Gmail, Search & Other Google Services (DD)

Google

Google takes another step away from the days of heavy promotion of the social network on other Google products. Martin Beck on June 1, 2015 Back when Google was promoting Google+ strongly, it added a link to the social sharing service from many of its other properties, including Gmail, YouTube and the main search page … Continue reading Google Drops Google+ Promotion From Gmail, Search & Other Google Services (DD) →

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