Tag Archives: Science

Complaining is Bad for Your Company, According to Science

Albert Costill — April 23, 2020 We’re all guilty of complaining from time-to-time. And, in some situations, that’s not a bad thing. “Complaining allows us to achieve desired outcomes such as sympathy and attention,” says Robin Kowalski, a psychology professor at Clemson University. “The truth is, everybody does it.” But, the constant complaining. No one … Continue reading Complaining is Bad for Your Company, According to Science

Why You Should Hire Women Over Men, According to Science

Gleb Tsipursky — March 12, 2020 Care about your bottom line? Then you should preferably hire women rather than men. This is true regardless of whether you factor in diversity considerations. Separately from the beneficial financial, social, and cultural impact of having a diverse workforce, hiring women over men makes dollars and sense. You might … Continue reading Why You Should Hire Women Over Men, According to Science

Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

Christiaan Verwijs — February 6, 2020 A while ago, I received an interesting scientific article from Gunther Verheyen titled “Getting Things Done: The Science Behind Stress-Free Productivity” (Heylighen & Vidal, 2007). The article discusses possible scientific explanations for the success of a personal productivity approach called “Getting Things Done” (GTD; Allen, 2001). The authors apply … Continue reading Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

A Marketer’s Guide to Kaggle for Analytics and Data Science

Alex Papageorgiou — January 10, 2020 Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. Despite being a free … Continue reading A Marketer’s Guide to Kaggle for Analytics and Data Science

Can You Have a Fun and Productive Work Environment? Science Says Yes

Mike Kappel — November 11, 2019 Follow @PatriotSoftware As an entrepreneur, you’re likely serious about your startup and want to succeed. But, there’s no rule that says you need to be serious 24/7. News flash: your workplace doesn’t have to be all doom and gloom to be productive (the truth hurts, doesn’t it?). If you … Continue reading Can You Have a Fun and Productive Work Environment? Science Says Yes

5 Things to Do When You Get Bored Working Towards Your Goals, Backed by Science

Mayo Oshin — July 9, 2019 Follow @mayowaoshin — July 9, 2019 What do you do when you’re bored at work? Bored of eating healthy and exercising? Bored of your relationship? Do you keep going or throw your hands up and give up? When we first get started, we’re excited and highly motivated to take … Continue reading 5 Things to Do When You Get Bored Working Towards Your Goals, Backed by Science

The science of storytelling

The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us. Peter Minnium on August 10, 2018   “Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred … Continue reading The science of storytelling