Tag Archives: Scarcity

D2C beauty shoppers are split between low prices and scarcity

Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items. Chris Wood on April 17, 2023 A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable … Continue reading D2C beauty shoppers are split between low prices and scarcity →

Scarcity marketing: Does it still work?

Marketing Strategy

Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters. Jacob Baadsgaard on February 22, 2019 at 8:00 am These days, everything seems to be about ease, convenience and availability. With a few clicks, you can get … Continue reading Scarcity marketing: Does it still work? →

8 Stats About Urgency and Scarcity That’ll Surprise You

Productivity

Caitlin Johnson — April 26, 2017 — April 26, 2017 Scarcity marketing and creating a sense urgency really do increase conversions in all types of businesses and niches. Here’s 9 stats about urgency and scarcity for proof: 1. When items are scarce, they’re often perceived as more valuable. Way back in 1975, researchers Worchel, Lee, … Continue reading 8 Stats About Urgency and Scarcity That’ll Surprise You →

The Business of the Brain on the Internet: The Science Behind Scarcity

Marketing Guide

by Erika Dickstein Follow @springinsightSeptember 4, 2016 You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have. Whether it’s that super cute tunic that you saw in a boutique in Rehoboth and can’t seem to find ANYWHERE else. Or that last bagel that the lady … Continue reading The Business of the Brain on the Internet: The Science Behind Scarcity →

Scarcity And What It Means To Online Marketing

Online Marketing Scarcity

by Bill Conticchio March 9, 2016March 9, 2016 As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our … Continue reading Scarcity And What It Means To Online Marketing →