Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability. Greg Kihlstrom on June 27, 2025 Great marketers know how to analyze campaign data and pull the right performance levers. However, creative quality often takes a backseat to other factors — even though it shouldn’t. Ads … Continue reading AI can scale ads, but great creatives drive brand impact
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. Constantine von Hoffman on April 15, 2025 Over the next five years, there’s a $ 2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the … Continue reading Half of ecommerce brands lack the support to scale personalization effectively
Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. Nicole Greene on July 10, 2024 This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations … Continue reading How to produce modular content to drive personalization at scale
April 26, 2024 From ‘shrimp leather’ to synthetic dye, are biomaterials finally ready to scale up? Seymourpowell’s Caroline Jacob on the power of biotech and how it can transform materials. BY Caroline Jacob Biofabrication has been selling the promise of a harmless, resilient, and versatile alternative to traditional materials for nearly a decade, and yet the … Continue reading From ‘shrimp leather’ to synthetic dye, are biomaterials finally ready to scale up?
How Domino’s, DICK’S Sporting Goods and other brands are leveraging personalization software solutions — and getting results. Jenny Romanchuk on May 30, 2023 No personalization, no leads. Or only a handful of them. It’s a new paradigm in 2023, supported by research. 56% of consumers expect offers to be personalized 100% of the time. And … Continue reading How to do marketing personalization at scale
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Angel Niñofranco on May 18, 2023 Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it … Continue reading How to scale the use of large language models in marketing
5 Signs That Indicate Your Startup Is Ready To Scale Up Deanna Ritchie / 24 Sep 2022 Concerns surrounding the current changing economic cycle amid rampant running inflation, a tightening monetary policy, and an even tighter labor market has seen small business sentiment reach a new low against the backdrop of tumultuous conditions. Across the … Continue reading 5 Signs That Indicate Your Startup Is Ready To Scale Up
By Talib Visram September 23, 2022 The market will be key to fighting the climate crisis at the enormous scale needed, according to experts at the Fast Company Innovation Festival. “What’s the one idea that humanity has come up with in the last 1,000 years that’s still transparent, cost efficient and … Continue reading We need to decarbonize the economy at scale. Here’s one clever solution
By Max Ufberg September 22, 2022 As CEO of Pearson, Andy Bird presides over one of the world’s largest textbook publishers. Yet when thinking about Pearson’s long-term direction, Bird doesn’t necessarily look to his fellow Goliaths; often he’s drawing inspiration from the Davids of the world. “We are desperately trying to be … Continue reading Move fast and don’t break things: innovation at speed and scale
65% of customers say a positive brand experience is more influential than great advertising. Constantine von Hoffman on April 29, 2022 “Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do … Continue reading How AI lets marketers create human-centric CX at scale
