Tag Archives: scale

How to scale the use of large language models in marketing

Language Tools

Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Angel Niñofranco on May 18, 2023 Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it … Continue reading How to scale the use of large language models in marketing →

5 Signs That Indicate Your Startup Is Ready To Scale Up

Startup Success

5 Signs That Indicate Your Startup Is Ready To Scale Up Deanna Ritchie / 24 Sep 2022   Concerns surrounding the current changing economic cycle amid rampant running inflation, a tightening monetary policy, and an even tighter labor market has seen small business sentiment reach a new low against the backdrop of tumultuous conditions. Across the … Continue reading 5 Signs That Indicate Your Startup Is Ready To Scale Up →

We need to decarbonize the economy at scale. Here’s one clever solution

Economic Recovery

  By Talib Visram September 23, 2022   The market will be key to fighting the climate crisis at the enormous scale needed, according to experts at the Fast Company Innovation Festival.     “What’s the one idea that humanity has come up with in the last 1,000 years that’s still transparent, cost efficient and … Continue reading We need to decarbonize the economy at scale. Here’s one clever solution →

Move fast and don’t break things: innovation at speed and scale

Innovation

  By Max Ufberg September 22, 2022 As CEO of Pearson, Andy Bird presides over one of the world’s largest textbook publishers. Yet when thinking about Pearson’s long-term direction, Bird doesn’t necessarily look to his fellow Goliaths; often he’s drawing inspiration from the Davids of the world.     “We are desperately trying to be … Continue reading Move fast and don’t break things: innovation at speed and scale →

How AI lets marketers create human-centric CX at scale

AI Marketing Tools

65% of customers say a positive brand experience is more influential than great advertising. Constantine von Hoffman on April 29, 2022 “Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do … Continue reading How AI lets marketers create human-centric CX at scale →

Get started on achieving real-time customer engagement at scale

Customer Engagement

In this webinar, learn the steps Shutterfly took toward real-time CX. Cynthia Ramsaran on April 5, 2022 It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can … Continue reading Get started on achieving real-time customer engagement at scale →

Why real-time personalization drives loyalty and growth at scale

Personalization

In this Salesforce webinar, learn how to capture your customers’ hearts (and wallets). Cynthia Ramsaran on March 17, 2022 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Why real-time personalization drives loyalty and growth at scale →

How to scale personalization efforts with data-driven marketing

Personalization

Gone are the days of assumption-based marketing. To succeed in today’s environment, marketers need data-driven strategies. Corey Patterson on January 28, 2022 Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a … Continue reading How to scale personalization efforts with data-driven marketing →

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