Use AI to eliminate busywork and uncover better account insights so your team can spend more time building the relationships that win deals. By Steve Armenti Published on July 9, 2026 AI has taken over go-to-market, and that’s not hyperbole. In Salesforce’s 2026 State of Sales report, 87% of sales organizations said they … Continue reading You’re using AI to scale the wrong part of GTM
AI makes software easier to replicate. The vendors that last become part of how customers operate every day. By Tim Hillison Published on June 2, 2026 For 15 years, vendors built GTM systems to acquire customers and accelerate growth. They measured and optimized for what they could see, including closed revenue, pipeline, and … Continue reading Scale gets you in the door, but workflows keep you embedded
Automation dominates modern B2B selling, but the deals that matter most still close through human relationships. By Scott Gillum Published on May 26, 2026 Every sales and marketing leader should be asking: What kind of selling relationship do we have — and does it prioritize humans or machines? This question goes beyond … Continue reading AI can scale B2B sales, but only people can build trust
May 01, 2026 Why most AI pilots fail to scale BY Jason Salzetti AI experiments are usually simple to launch and often produce promising results in controlled settings. But translating those successes into scaled, enterprise-wide impact can be much harder. As Chair and CEO of Deloitte Consulting LLP, I have counseled many senior leaders on AI … Continue reading Why most AI pilots fail to scale
ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required. By Mike Pastore Published on March 19, 2026 Last updated on March 19, 2026 ActiveCampaign is expanding its Active Intelligence capabilities with new agent-to-user AI and AI personalization features. … Continue reading ActiveCampaign extends its AI capabilities with context and scale
February 24, 2026 How to scale genomics to transform precision diagnostics BY Kengo Takishima Unlocking the power of genetics to provide meaningful answers to patients when they matter most is at the crux of precision diagnostics. As technologies advance, costs fall, and evidence builds, genomic sequencing has great potential to transform the trajectory of … Continue reading How to scale genomics to transform precision diagnostics
Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale. By Angela Vega February 11, 2026 Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the … Continue reading How to design marketing organizations for AI learning and scale
November 03, 2025 AI unlocks hyper-personalization at scale
Marketers are learning that without strategy, generative AI can make them less creative — not more productive. Kath Pay on October 8, 2025 Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about. AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable … Continue reading AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.
Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation. Stephanie Trovato on August 12, 2025 Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and requests arrive too late. Suddenly, nothing ships on time. Marketing operations … Continue reading Strong MOps is how marketing runs on time and at scale
