Tag Archives: Saved

Marketers could have saved Target and Southwest from themselves

Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best. Constantine von Hoffman on May 2, 2025   Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how … Continue reading Marketers could have saved Target and Southwest from themselves

Kevin Plank just replaced the CEO who might have saved Under Armour . . . with himself

  March 14, 2024 Kevin Plank just replaced the CEO who might have saved Under Armour . . . with himself Kevin Plank founded Under Armour. The past four years have proven that he’ll never be happy with anyone else running it. No matter the cost. BY Mark Wilson After a mere 13 months at the … Continue reading Kevin Plank just replaced the CEO who might have saved Under Armour . . . with himself