Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best. Constantine von Hoffman on May 2, 2025 Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how … Continue reading Marketers could have saved Target and Southwest from themselves
March 14, 2024 Kevin Plank just replaced the CEO who might have saved Under Armour . . . with himself Kevin Plank founded Under Armour. The past four years have proven that he’ll never be happy with anyone else running it. No matter the cost. BY Mark Wilson After a mere 13 months at the … Continue reading Kevin Plank just replaced the CEO who might have saved Under Armour . . . with himself
Marcel Casella — June 4, 2020 I have seen many E-Commerce websites struggle with the many aspects of running a successful online business. Most have had humble beginnings offering their products through social media or sending relatively effective email marketing campaigns. Many just open their online store on Shopify and develop a loyal customer base. … Continue reading How eCommerce Integration Saved my Life
Karl Sakas — February 29, 2020 Do you appreciate how often your Project Managers saved the day? What if someone at your agency were constantly focused on making things run smoothly and profitably? You already have that person at your agency… if you have at least one full-time project manager. PMs love creating order from … Continue reading 42 Ways Your Project Managers Saved Your Bacon This Week
Rotem Gal — March 27, 2018 Follow @gal_rotem — March 27, 2018 I have noticed lately that many eCommerce guides are focused on the same tips: Grow your social presence Invest in chatbots Create a brilliant AI for your shop Build an AR application While these are all great tips, I’m here to give you … Continue reading The One Scraping Hack That Saved My eCommerce Business
Mollie Shipley — December 22, 2016 — December 22, 2016 LinkedIn is always refining and improving features and the path it takes to get to those features. One of the most recent changes we’ve noticed is the path to your Saved Searches within Sales Navigator. Saving searches within Sales Navigator is a quick and easy … Continue reading Can’t Find Your Sales Navigator Saved Searches? We Can Help.
by Amanda OliverSeptember 2, 2016 We’re not always the kinds of folks that write blog posts tooting our own horn (case studies, on the other hand . . .) And honestly, who would want to read what we have to say if all we ever did was talk about how fantastic we are? But this … Continue reading Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000
by Michael Lang March 4, 2016 Follow @sg_partnersMarch 4, 2016 “Thanks, we will get back to you.” These words may sound encouraging but to a salesperson it can enter the realms of discouraging, time wasted and frustration. Leaving salespeople asking: “Am I fishing with the wrong bait or fishing with no bait at all?” Despite … Continue reading Qualifying Questions – Right Today is Time Saved Tomorrow
by Tom Masotto November 10, 2015November 10, 2015 In an increasingly global marketplace, ongoing corporate training is critically important. Companies that succeed long term will be the ones that make the most effective use of available resources, and the best way to do this is to have well-educated employees, partners, and customers. To do so, … Continue reading How One Company Saved $1.4 Million With Virtual Training
Bryan GudmundsonJune 19, 2015 Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email marketing ideas, behavioral segmentation brings endless possibilities that boost every metric from open rates to conversion rates. “Email is dead!” is … Continue reading Behavioral Segmentation Saved Email Marketing
