Claudeforce puts Salesforce data and workflows inside Claude, pointing toward a future where AI becomes the interface to enterprise software. By Constantine von Hoffman Published on August 28, 2026 Salesforce is making one of the biggest pieces of enterprise software optional: its own interface. The company’s expanded partnership with Anthropic, called Claudeforce, puts … Continue reading Anthropic partnership makes Salesforce’s interface optional
Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption. By Constantine von Hoffman Published on July 17, 2026 Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As … Continue reading Salesforce’s woes underline marketing’s agentic AI problems
AI is transforming the customer experience space, and we’re witnessing the start of an arms race. Mike Pastore on August 4, 2025 Last week, Salesforce and ServiceNow invested $ 1.5 billion in Genesys, a customer experience vendor that built its business powering contact centers. Genesys was one of the pioneers of cloud-based contact centers, … Continue reading Salesforce’s investment in Genesys is strategic, not just financial
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center. Constantine von Hoffman on December 20, 2024 “The only thing we’re going to do at Salesforce is Agentforce.” That’s what Salesforce CEO Marc Benioff said in September when introducing the AI agents. … Continue reading 4 key features in Salesforce’s Agentforce 2.0
Streamline permission viewing, storefront demos, product imports and more will drive efficiency for Salesforce users. Joe Anzalone on July 12, 2024 Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with … Continue reading Salesforce’s Summer 2024 release features time-saving enhancements
Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York. Chris Wood on June 26, 2024 Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. … Continue reading Salesforce’s AI CEO explains why this new AI wave is different
Semantic search and content generation for promos come courtesy of Einstein. Joe Anzalone on March 7, 2024 Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. … Continue reading Salesforce’s Spring 2024 release includes Einstein-powered AI features
Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care. Chris Wood on January 26, 2024 Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with … Continue reading Salesforce’s full-funnel approach to social media
In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis. Joe Hyland on February 9, 2018 I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a … Continue reading Does trust matter more than growth? Salesforce’s Benioff thinks so.
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. Barry Levine on August 19, 2016 When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center of gravity as it has added tools for marketing, sales … Continue reading Next stop in Salesforce’s evolution: Becoming the platform for customer experience
