Tag Archives: Sales

5 Sales Best Practices That Will Make Your Competitor Nervous

By Rachel Clapp Miller, Published November 14, 2014 There’s as much differentiation in how you sell as there is in what you sell. The most successful salespeople don’t stand out from the competition by touting features and functions of their latest product. Rather, they are diligent about selling fundamentals and following key sales best practices. … Continue reading 5 Sales Best Practices That Will Make Your Competitor Nervous →

Should Marketing or Sales Take the Lead in Lead Generation?

By David Dodd, Published November 12, 2014 Today, there are two distinct, and seemingly contradictory, paradigms of B2B demand generation. Both paradigms are essentially responses to profound changes in the B2B marketing and sales environment, the most significant of which has been the emergence of empowered buyers. Business buyers now have easy access to a … Continue reading Should Marketing or Sales Take the Lead in Lead Generation? →

5 Old-School Sales Techniques We Need To Bring Back To Online Marketing

Columnist Neil Patel reminds us that tried-and-true sales techniques are applicable (and effective!) in the digital age. Neil Patel on November 7, 2014 “Old-school sales techniques” sounds a little bit like a throwback to telemarketer tactics or the methods of the proverbial used car salesman. It’s true that “sales” has a negative reputation to deal with. … Continue reading 5 Old-School Sales Techniques We Need To Bring Back To Online Marketing →