By Ryan Estis, Published November 8, 2014 I had four sales meetings in one day recently. At the end of the day, I spent some time reflecting on how — and why — my sales strategy has completely changed over time. The traditional sales approach that that helped me succeed for years looked something like … Continue reading This Is What Happened When I Completely Changed My Approach to Sales
By Dave Brock, Published November 6, 2014 I’m fascinated about a lot of the discussion about marketing and sales alignment. Inevitably, the discussion narrows to MQL’s and SQL’s. The alignment discussion inevitably focuses on gaining agreement on the definition and metrics surrounding these two metrics. Some of the things discussed are, agreement and alignment around … Continue reading Marketing And Sales Alignment Or Integration?
By Frank Donny, Published November 6, 2014 So why do sales people spend twice the amount of time on forecasting than they should? As a sales manager or a sales rep, one of your most important resources is time. For every minute you spend on non-selling activity, you are spending less time on selling and … Continue reading How To Build An Accurate Sales Forecast In 5 Minutes Or Less.
By Steve Turley, Published November 6, 2014 Have you ever heard the phrase: “You made your own bed, now you have to lie in it?” This is the perfect example. As marketing seeks to become smarter and evaluate leads quantitatively, the initial impact to the lead pipeline is going to be a sudden drop in … Continue reading Sales Thinks Your Leads Stink (Part 2): We Need More Leads. You Can Fix That!
By Bob Apollo, Published November 6, 2014 Most CEOs would like to see their sales and marketing teams working more effectively together. Many have “improving sales and marketing alignment” on their must-do list. But are likely to be disappointed by the results – unless they focus on the real problem… Sales and marketing alignment is … Continue reading Sales And Marketing Alignment – Necessary But Not Sufficient
By Mark Gibson, Published November 4, 2014 This blog post is a set of behavioral rules for B2B technology buyers to follow, so as to maximize the value and the time of the hard working, honest and ethical salesperson sitting across the desk or on the phone. It will also serve to minimize the inconvenience … Continue reading Rules for Buyers During a B2B Sales Call
By Peter Helmer, Published November 3, 2014 According to a CSO Insights study, most sales reps are actually selling only two days a week. What are they doing the other three days? Look to your right. If you could give your sales reps even a half day more selling time, how much would that be … Continue reading How To Give Your Sales Reps More Selling Time
By Kyle Dougherty, Published November 2, 2014 Being a newcomer in a company often means struggling to familiarize yourself with management and new systems. A new hire is like a lot of the other investments a company makes; the goal is to get value out it as soon as possible. With a new sales rep … Continue reading How To Help New Sales Reps Adapt To New Management
By Jeremy Durant, Published November 2, 2014 Since opening our B2B marketing agency, we’ve stress how our marketing collateral—specifically our website design—support the sales process. There are significant differences to a B2B sale that have a major impact on how B2B should be marketed versus B2C. B2B vs. B2C The primary difference between B2B and … Continue reading 3 Rules To Web Marketing For B2B Sales
By Amanda Wilson, Published November 2, 2014 The role of sales operations is continuing to evolve. A title you might not have even heard of 5 years ago is becoming a critical part of a sales organization and proving to be as important and strategic to a company as sales leaders themselves. But as with … Continue reading 3 Ways Sales Operations Can Be More Strategic With Sales Leaders
