by Michael Del Gigante June 21, 2016June 21, 2016 Digital marketing is both an art and a science. Marketing is an art, but the science behind its strategies determines conversions and closes. This is especially true in the B2B sector, where the target is high-level professionals who have their company’s bottom line on the line. … Continue reading 5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]
by Personal Branding Blog June 18, 2016June 18, 2016 As social media continues to evolve it is important to connect your personal brand to its followers in a way that builds trust. In order to convert leads into sales you need to build an authentic community. How can your brand convert fans and followers into … Continue reading Social Sales Strategies for Personal Brands
by Jennifer Thayer June 17, 2016 Follow @TechyJenJune 17, 2016 Direct sales differ from indirect sales in one key way: the relationship between salesperson and customer is one-on-one. It has been shown that this personal relationship can greatly increase the effectiveness of the salesperson’s methods, at least when compared to indirect sales. But perhaps this … Continue reading The Evolution of Direct Sales
by Kristin Lisak June 17, 2016June 17, 2016 One of the principal goals of inbound is to bring in leads organically and there is no better tool to achieve this than your website. The aspects of website design that you choose to employ have a direct impact on how visitors behave on your site and … Continue reading 4 Key Website Design Tactics That Drive Sales Leads
by Alden Morse June 16, 2016June 16, 2016 Mobile order writing allows a field sales team to eliminate paper from their ordering process, reducing the number of people involved in getting orders filled, and increasing order accuracy. Rather than carting around catalogs and order forms, you can take a mobile device loaded with the mobile … Continue reading Order Writing Best Practices for Field Sales Teams
by Don Purdum June 16, 2016 Follow @donpurdumJune 16, 2016https://donpurdum.podbean.com/mf/play/2pp2nv/Video_Marketing_-_How_Animated_Personal_Videos_Drive_Sales.mp3 Video marketing can be very powerful and persuasive, especially if used properly in your website, social marketing or as a follow-up tool after a sales meeting. But what kinds of video marketing best drive sales? Should you focus on animated videos or personal videos? Both … Continue reading Video Marketing: How Animated & Personal Videos Drive Sales
by Colleen Francis June 14, 2016June 14, 2016 Everybody has sales goals. . . Some are set by our companies and some we set ourselves. For many sales reps, it wouldn’t be January without either a new sales quota or a new personal objective for the year ahead. If I had to guess, I’d be … Continue reading Avoid Failure with This Formula for Setting Successful Sales Goals
by Matt Farber June 14, 2016June 14, 2016 “Typical sales rep!” is something we marketers either have said ourselves or overheard from another co-worker. A rant may ensue on how the sales team, or perhaps a specific sales rep either broke the rules, doesn’t understanding marketing, or some comment about how sales is too old … Continue reading Improving Your Marketing & Sales Relationship
by Chuck Martin, , Staff Writer, (June 08, 2016) One of the big promises of mobile has been personalization. Highly relevant messaging delivered at just the right shopping moment was supposed to be just the ticket. Shoppers actually see personalization as a way to get them to buy more. Sellers pretty much see it the … Continue reading Personalization Drives Product Sales; Companies Invest Elsewhere
by Danny Wong June 8, 2016 Follow @dannywong1190June 8, 2016 While LinkedIn may not have quite as large of a user base as its social cousins Facebook and Twitter, it continues to grow in popularity around the world and boasts a highly-engaged core of power users. As B2B sales opportunities increase exponentially on the platform, … Continue reading 8 Important Steps To Engage Prospects And Close Sales On LinkedIn
