Bruce McKenzie — May 10, 2017 — May 10, 2017 Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre. It’s worth a look. But this “generic” approach to video … Continue reading Do You Need Different Kinds of Video for Sales Enablement?
Will Thomson — May 9, 2017 Follow @WillRecruits— May 9, 2017 I have talked to all kinds of sales people over the years. I have talked to successful ones and ones that have really struggled in their profession. Why do some sales people continue to crush their quota and over perform? What drives them? Starting … Continue reading 3 Traits That ALL Successful Sales People Have in Common
Personal Branding Blog — May 10, 2017 — May 10, 2017 Running a recruitment company, I’m often asked by business development professionals as to my thoughts on interviewing for a sales, sales management or account management job. Frequently, I get three of the same inquiries and feel that it would be helpful to address these … Continue reading Strategic Insight Into Acing a Sales Interview
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. Dianna Huff on May 9, 2017 Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies build awareness … Continue reading Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Chris Zawisza — May 8, 2017 — May 8, 2017 At Growbots, we came across the Jobs to be Done (JTBD) framework more by accident than on purpose. Despite that, it has become, in our eyes, the best and most actionable way we have found to define our customers. Our need to do so started … Continue reading Jobs to Be Done: Use Your Job Story to Improve Outbound Sales In 3 Steps
Douglas Burdett — May 5, 2017 Follow @MarketingBook— May 5, 2017 Are you wondering what social selling is and if it works? It’s not a replacement for your sales process – it’s additive. And studies show it’s very effective. Ask any salesperson and they’ll tell you that selling is becoming even more challenging than … Continue reading Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
Matt Goldman — May 2, 2017 Follow @TheOriginalBull— May 2, 2017 As a member of the frontline of a SaaS program, a huge amount of pressure is given to a sales development representative to deliver results. But that’s not to say that their hard work won’t be compensated accordingly. With the contributions one is able … Continue reading What Is The Average Salary of a SaaS Sales Rep?
John Nemo — April 30, 2017 Follow @JohnNemoPR— April 30, 2017 Here’s a proven, step-by-step approach to building an effective sales funnel over on LinkedIn. Finding new business online can be a lot like going fishing – you need to find the right location and the right bait. Since LinkedIn is such a highly-visible and … Continue reading The Fast (and Easy) Way to Build Your Sales Funnel on LinkedIn
Blake Beus — April 25, 2017 Follow @BlakeBeus— April 25, 2017 Startup Stock Photos There has been a major shift in the B2B buying process. Social media has become a key component of buyer decision making. A 2017 Fjord Trends report shows 94% of B2B buyers conduct online research before making a business purchase and … Continue reading Empowering Your Sales Team Towards Successful Social Selling
John Nemo — April 25, 2017 Follow @JohnNemoPR— April 25, 2017 Here are a handful of proven strategies to follow if you want to sell your products and services to the 500 million professionals gathered over on LinkedIn. Having spent 60 straight months testing, deploying and refining various B2B sales strategies and approaches over on … Continue reading How To Use LinkedIn For Sales and Marketing
