Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. Alexander Melone on July 1, 2025 Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your … Continue reading Interactive emails give your sales funnel a competitive edge
B2B Sales Process Optimization For the Best Possible Closing Rate Geordan Johnston Jun 6, 2025 In the ultra competitive, ever hungry for continuous growth world we live in, a steady stream of qualified leads is the lifeblood of any successful B2B organization. And where are many of these crucial leads originating? Digital marketing. From compelling … Continue reading B2B Sales Process Optimization For the Best Possible Closing Rate
May 21, 2025 Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales BY Sarah Bregel Sales at retail giant Target took a dive during the first three months of 2025 and executives have indicated that boycotts over its rollback on diversity, equity, and inclusion (DEI) practices are at … Continue reading Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales
April 09, 2025 Tesla is launching sales in Saudi Arabia, where the obstacles do not (yet) include Musk protests BY Reuters Tesla starts selling cars in Saudi Arabia on Thursday, a country where on a 900-kilometre (559 mile) stretch of its main east-west highway linking the capital Riyadh and the holy city of Mecca there isn’t … Continue reading Tesla is launching sales in Saudi Arabia, where the obstacles do not (yet) include Musk protests
Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. Tav Laskauskas on April 3, 2025 Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do … Continue reading 7 reasons your conversion metrics look great — but your sales don’t
Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide Geoff Bongard Feb 25, 2025 In the dynamic world of digital marketing, nurturing sales leads effectively is the cornerstone of success, especially when it comes to leads from sources such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), … Continue reading Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide
While the solutions have a lot in common, Salesforce is getting closer to a “real” AI agent and offers more ways to customize. Constantine von Hoffman on March 6, 2025 Salesforce and Microsoft unveiled new AI sales agents (April 11, 2025), fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while … Continue reading Salesforce & Microsoft square off with new AI sales agents
Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI. Brianna Miller on February 27, 2025 Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become … Continue reading How data-driven email nurturing transforms the B2B sales funnel
These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. Natalie Jackson on February 10, 2025 Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforce’s Sales Engagement evolved to automate outbound selling. These tools help sales teams stay on track with their pipeline, timing … Continue reading Why marketing should own sales enablement technologies
February 07, 2025 Amazon’s stock dipped despite strong Q4 sales. Here’s why Analysts expect Q1 profits to be impacted by foreign exchange rates. BY Associated Press Amazon on Thursday reported better-than-expected revenue and profits for the holiday shopping period, but its stocks dipped in after-hours trading due to disappointing guidance for the current quarter. The Seattle-based … Continue reading Amazon’s stock dipped despite strong Q4 sales. Here’s why
