by Brandon Gains Follow @brandongainsAugust 8, 2016 Not all forms of marketing are created equal. Certain channels for SaaS can build a flywheel effect for your company where they organically add new customers every month for your service. SaaS referral marketing is one of these organic channels that we’ve seen Dropbox, Evernote and Typeform use … Continue reading SaaS Referral Marketing – A Match Made in Heaven
by Callie HinmanAugust 21, 2016 You know the saying, “Never trust a skinny chef”? Well, we have another one: “Never trust a SaaS provider with a subpar site.” It’s a big red flag for buyers if a company that offers software as a service (SaaS) has a poorly executed website. We took a look at … Continue reading 6 Superior Examples of the Best SaaS Websites
by Burke Alder July 7, 2016July 7, 2016 In the early days of a startup, there are many competing priorities for which positions should be added and why. There’s the product: you need to build a great product that you can sell and renew. There’s sales: in order to make money and scale growth. There’s … Continue reading 4 Reasons Why a CSM Should be an Early SaaS Startup Hire
by Benjamin Brandall June 25, 2016June 25, 2016 The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason. Several decades back, advertising … Continue reading I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found
by Andre Oentoro April 25, 2016 Follow @breadnbeyondApril 25, 2016 You’ve gathered a team of computer engineers from MIT to develop software for your SaaS. They are highly skilled, and they develop a functional, smooth and gorgeous software for you. But once your software launches, the crowd isn’t cheering for you. There isn’t even a … Continue reading Explainer Video: The Bridge Between SaaS and Customer
by Sadhana Balaji April 11, 2016April 11, 2016 Friction, defined as “the psychological resistance that your visitors experience when trying to complete an action, is a conversion killer. You can optimize your value proposition or CTA buttons all you want, but if your sign-up flow contains too much friction, you’re leaving money on the table. … Continue reading 3 Common SaaS Sign-Up Flows (and a Friction-Based Analysis)
by Matt Osit March 28, 2016March 28, 2016 The “Buy vs. Build” battle has been raging in IT circles for quite some time, and for some manufacturers and wholesale distributors looking to invest in eCommerce software, that battle is still being fought. The advent of software as a service (SaaS) eCommerce solutions is making it … Continue reading Custom eCommerce Development vs. SaaS: Key Considerations
by Andy Beohar February 8, 2016 Follow @sevenatomsbuzzFebruary 8, 2016 LinkedIn has proven itself as one of the most effective platforms for generating leads and sales, and it’s easy to see why. Combining all of the social connectivity features of other media platforms with a focus on users’ professional lives means being able to identify … Continue reading 4 Next Level LinkedIn Marketing Tips for SaaS Startups
by Jack Reamer November 26, 2015November 26, 2015 A key step in your SaaS sales funnel is getting visitors to sign up for your free trial. But when the trial period ends and it’s time for your users to take out their credit cards and pony up for your software, how many of your leads … Continue reading SaaS Email Marketing Mistakes that Affect Free-Trial Conversion Rates
Fred ShilmoverOctober 25, 2015 When we started InsightSquared almost 5 years ago, I was beginning a new chapter in my career: first-time CEO. The transition wasn’t easy, and I found myself running as fast as I could to figure out what exactly I was supposed to be doing. Between building my team, fundraising, and trying … Continue reading The 8 Metrics I Use to Run My SaaS Company
