Josh Swenson — January 28, 2017 — January 28, 2017 The partner channel has played a critical role in the software industry, but with the adoption of a SaaS-based business model, a referral partner program has become even more important. Take into consideration the importance of recurring revenue in a business model that requires less … Continue reading How A Referral Partner Program Decreases SaaS Churn
David Rode — January 20, 2017 — January 20, 2017 When you are selling a SaaS product, you really need to think about what you’re actually selling. At PeopleMetrics we realize that we’re not only selling software, we’re selling a service. It seems like an obvious truth (after all, they are called Software-as-a-Service products), but … Continue reading Don’t Forget to Put the Service in Your SaaS
Tim Matthews — December 19, 2016 Follow @timmatthewssv— December 19, 2016 Estimated Reading Time: 3 minutes Even an old dog can learn a new trick. Can marketers change? Are we non-millennials doomed to fade from the scene, our old ways weighing us down like a boat anchor? While it may be true that a leopard … Continue reading Teaching an Old Dog New Tricks: How to Transform into a SaaS Marketer
Melly Devent — December 16, 2016 — December 16, 2016 Everyone has advice and content they want to share… Right now, type your issue into Google and a plethora of solutions will greet you. But finding content that is valuable, provides insight, and teaches you something, is an entirely different story. SaaS (software as a … Continue reading 21 Examples Of The Best SaaS Business Blogs You Need To Read
Saher Naseem — December 9, 2016 Follow @SaherNaseemD— December 9, 2016 SaaS businesses are vividly taking over a massive part of the economy. This change has possible due to technology, as it has now become easier and cheaper than ever before to develop software. With over 3.5 billion users having access to the internet, the … Continue reading Here’s How These Strategies Can Help SaaS Startups to Generate Huge Turnovers
Jim Berardone — November 22, 2016 — November 22, 2016 Customer benchmarking — the practice of identifying where a customer can improve or is already doing well by comparing to other customers – helps Customer Success Managers to deliver unique value to their customers. The comparative insights from benchmarking motivate customers to make changes that … Continue reading 7 Strategies to Benchmark SaaS Customers to Success
Alex Birkett — November 21, 2016 — November 21, 2016 When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. That said, there are some key differences in how experts approach SaaS conversion … Continue reading The Beginner’s Guide to SaaS Conversion Optimization
by Danny Wong Follow @dannywong1190September 14, 2016 We’ve all read the statistics that show how much more expensive it is to acquire a new customer than it is to increase revenue from an existing account, but this tenet is crucial for the survival of SaaS startups. SaaS organizations compete in a highly-technical arena and face … Continue reading How SaaS Companies Can Increase Average Account Values & Contract Sizes
by Julia PayneSeptember 9, 2016 When you’re in the thick of things and under pressure from shareholders and investors, it’s very easy to try and prove yourself and your business by showcasing and tracking your performance across multiple metrics. But before you know it and snowed under by all that data, your time can quickly … Continue reading The 4 SaaS Marketing Metrics You Can’t Live Without [Infographic]
by James SchererAugust 28, 2016 There’s no point in spending a single dime on a lead generation campaign unless you have a system in place to turn those leads into sales. It’s a waste of ad budget, landing page builder subscription, not to mention the time you spend setting it up and optimizing the conversion … Continue reading How to Nurture a SaaS Lead into a Sale
