Andy Beohar — July 18, 2017 Follow @sevenatomsbuzz — July 18, 2017 While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market online. Quora, a question and answer site maintained by its … Continue reading Why Your SaaS Marketing Needs to Include Paid Ads on Quora
Stacey Rudolph — July 14, 2017 — July 14, 2017 McKinsey research shows that any SaaS company that grows at 20% has over 90% chance of extinction in the next 5 years. In other words, failure to attain at least a triple digit growth rate for software companies is not a good sign. So how … Continue reading The State of Customer Acquisition for SaaS Businesses [Infographic]
Tracey Wallace — June 22, 2017 Follow @tracewall — June 22, 2017 Enterprise brands earning more than $ 50 million in annual revenue are no longer strapped to expensive site launches to support businesses initiatives. The retail space is competitive and ever-changing. No one wants to be held to a 12-month launch timeline costing half … Continue reading Why Enterprise Ecommerce is Moving to SaaS: 16 Examples from Toyota to Camelbak
By Hammad Akbar June 20th, 2017 A SaaS entrepreneur should know how vital content marketing is for their startup. But how can they use the content to find and retain new customers? You might think content marketing is as simple as creating compelling content for your blog. While reader interest is a key ingredient, … Continue reading How To Do Content Marketing For A SaaS Startup
Jessica Mehring — May 25, 2017 Follow @horizonpeak— May 25, 2017 Some of the best SaaS companies around are making their blogs unreadable. I’m on a mission to put an end to this. Raise your hand if you’ve ever done this … You discover a great blog post from a SaaS company, and devour it … Continue reading How to Use Product Update Blog Posts to Grow the Relationship With SaaS Customers
Matt Goldman — May 18, 2017 Follow @TheOriginalBull— May 18, 2017 Not much has changed in the 60 years since IBM first formalized sales channel management with the BANT approach. When IBM first developed BANT, the objective was to create a basic sales call structure designed to find marketing qualified leads for their salespeople. It … Continue reading Are BANT Qualified Leads Actually Hurting SaaS and PaaS Sales?
Matt Goldman — May 2, 2017 Follow @TheOriginalBull— May 2, 2017 As a member of the frontline of a SaaS program, a huge amount of pressure is given to a sales development representative to deliver results. But that’s not to say that their hard work won’t be compensated accordingly. With the contributions one is able … Continue reading What Is The Average Salary of a SaaS Sales Rep?
Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products. Ben Jacobson on May 1, 2017 Software as a service, or SaaS, has been experiencing quite a boom over the past few years, and it doesn’t appear to be slowing down anytime soon. Statista reports … Continue reading 10 experts advise how to powerfully pair growth marketing with SaaS product development
Andrew Tate — March 15, 2017 — March 15, 2017 There’s a lot to pay attention to when measuring the growth trajectory of your SaaS business. Are you increasing LTV while keeping CAC down? Is your customer acquisition rate greater than your customer churn rate? Do you distinguish between monthly recurring revenue and committed monthly … Continue reading The Metrics Needed to Run Your SaaS Business
Scott Baker — March 8, 2017 — March 8, 2017 There’s no doubt that Customer Support is a noble profession. The entire goal of SaaS Customer Support is helping people be successful, teaching them new skills, and solving their problems. When confused customers reach out with problems they can’t figure out, it feels great to … Continue reading 5 Face-On-Keyboard Moments All SaaS Customer Support Agents Can Relate To
