From steep discounts on popular SaaS tools to special offers on professional courses, we’ve rounded up a few Black Friday and Cyber Monday deals for our readers. Jennifer Cannon on November 26, 2019 Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also … Continue reading Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers
Tag Archives: SaaS
How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market
Uri Haramati — November 27, 2019 Follow @uriharamati The SaaS industry is now worth $ 116 billion worldwide. According to Analytical Research Cognizance, the market will grow at a compounded annual growth rate of 21% until 2023. Gartner predicts that combined revenue from SaaS companies will hit $ 278 billion within three years. Capterra, one … Continue reading How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market
4 Essential Steps to Build a Profitable SaaS MVP
Daniel Ndukwu — November 25, 2019 Follow @daniel_ndukwu A new business model is sweeping the world. In times past, you bought something once and it was yours forever. Today, you pay for regular access and get a product that’s always up to date. It applies to groceries, clothes, and even software. This comes with distinct … Continue reading 4 Essential Steps to Build a Profitable SaaS MVP
Make Your 2020 Easier With These SaaS Black Friday Deals
Alice Corner — November 21, 2019 Wokandapix / Pixabay Black Friday is upon us once again and whilst everybody is plotting out their discount TV purchases, and working out the best deals for their flights, did you know SaaS companies are also offering discounts? This is the time of the year that people start to … Continue reading Make Your 2020 Easier With These SaaS Black Friday Deals
5 Challenges Every SaaS Startup Has to Overcome
Melissa Burns — November 13, 2019 The SaaS business model has been making a lot of traction over the last few years. Stratospheric success of many companies built around SaaS (like Dropbox or Slack) and seemingly effortless disruption of the existing market landscapes they managed to achieve made this model extremely attractive for entrepreneurs from … Continue reading 5 Challenges Every SaaS Startup Has to Overcome
SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too
Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too
SaaS CRO: What You’re Not Testing (but Should)
Shanelle Mullin — November 5, 2019 Think back to the last experiment you ran for your SaaS company. What were you trying to learn or improve? Maybe you wanted to increase email captures or free-trial leads. Now try to think of the last time you experimented with something other than your acquisition strategy. If you’re … Continue reading SaaS CRO: What You’re Not Testing (but Should)
Growing SaaS Business With Social Media
George Mathew — November 1, 2019 Though LinkedIn is seen as the one above all for generating B2B leads, the fact remains that over 43% of B2B businesses have acquired a client through Facebook. LinkedIn isn’t the only place to grow your SaaS business. You could grow your business just as easily on Facebook or … Continue reading Growing SaaS Business With Social Media
The Top SaaS Metrics Your CSM Team Needs to Monitor
Teresa Becker — October 11, 2019 As a CSM or customer success leader, you know the importance of success – not just for your customers, but for your department and your business as a whole. But what is the best way to define success in these avenues? Success isn’t based on “we think” or “we … Continue reading The Top SaaS Metrics Your CSM Team Needs to Monitor
The Ultimate Guide to Backlink Building for Your SaaS Website
Olga Mykhoparkina — September 13, 2019 — September 13, 2019 I’ve started my marketing career as an SEO analyst. Back in 2010 backlink building process was fairly easy. I’d see people putting together a press release and distribute it to hundreds of no-name platforms. Some would leave a bunch of useless comments jam-packed with links … Continue reading The Ultimate Guide to Backlink Building for Your SaaS Website
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