Tag Archives: SaaS

3 Essential Components of a Digital Marketing Strategy for SaaS Companies

Heather Hiltzik May 28, 2021 So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? You’ve come to the right place. If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. In a crowded industry, it’s … Continue reading 3 Essential Components of a Digital Marketing Strategy for SaaS Companies

How SaaS Drives Transformation in Financial Services in 2021

Robert Jackson March 23, 2021 The revolutionary SaaS (Software-as-a-Service) concept can transform various industry sectors, and the finance sector is no exception! As a cloud-based technology, SaaS can benefit fintech companies and banks alike especially in meeting regulatory demands and providing security to their customers. Let’s understand the SaaS model before digging deep into its … Continue reading How SaaS Drives Transformation in Financial Services in 2021

COVID-19 Email Marketing Impact for the SaaS Industry

Alejandra Melara February 27, 2021 Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we … Continue reading COVID-19 Email Marketing Impact for the SaaS Industry

A 7-Step Beginner’s Guide to Making Professional Training Videos for SaaS Platforms

Chanakya Kyatham February 25, 2021 If you’ve been in the SaaS industry for a while, you would have a fair idea of how important training videos are for SaaS product users. Here’s a quick refresh – 4x as many people prefer watching a product video over reading about it when making a purchasing decision. To … Continue reading A 7-Step Beginner’s Guide to Making Professional Training Videos for SaaS Platforms

Here’s the Best Advice on How to Stop SaaS Chargebacks From Ruining Your Business

Tom-Chris Emewulu February 21, 2021 Many e-commerce merchants think SaaS chargebacks are unwinnable. But with the proven hacks in this article, you can comfortably stop SaaS chargebacks from ruining your company. Three key indices drive the new wave of the Software-as-a-Service (SaaS) revolution: accessibility, functionality, and versatility. The promise of agile delivery and cost-efficiency makes … Continue reading Here’s the Best Advice on How to Stop SaaS Chargebacks From Ruining Your Business

Cracking the Product Demo Code: Lessons From 78 SaaS Demos

Jake Hatfield February 12, 2021 “Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author. Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do … Continue reading Cracking the Product Demo Code: Lessons From 78 SaaS Demos

Ask These 4 Questions to Design a Great SaaS Website Copy

Jon Anderson October 10, 2020 SaaS websites need to be special. There’s always a temptation to focus heavily on what your software does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your offering’s value. But it’s important to put … Continue reading Ask These 4 Questions to Design a Great SaaS Website Copy

Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS

Kristen Deyo September 1, 2020 If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. In fact, SaaS marketers have some creative ways to help maximize … Continue reading Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS