Robin Kurzer on March 29, 2018 LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn announced early Thursday. The platform rolled out native video uploading to users last August. As expected, Thursday’s announcements mark the … Continue reading LinkedIn is rolling out native video advertising & video for Company Pages
Google Starts Rolling Out Mobile-First Search Index by Laurie Sullivan @lauriesullivan, March 26, 2018 Google on Monday announced the company has begun to notify more websites of the migration to mobile-first indexing, which means the search giant will predominantly rely on the mobile version of the content for indexing and ranking in search query results. … Continue reading Google Starts Rolling Out Mobile-First Search Index
Eric Seal — January 16, 2017 — January 16, 2017 On January 10th, Google began rolling out its mobile interstitial and pop-up change. Originally announced in August 2016, the change will devalue rankings for mobile sites with intrusive interstitials and pop-ups. What is an intrusive interstitial? “Intrusive” interstitials or pop-ups block the main content of … Continue reading Google’s Mobile Interstitial and Pop-up “Penalty” Now Rolling Out
by Fion McCormack June 5, 2016June 5, 2016 I’m sure you know how beneficial it can be to stay one step ahead of Google when it comes to SEO. Being able to predict Google means you can offer a proactive approach rather than be reactive. That’s why I have created this blog post. I compiled … Continue reading 7 Spanking New SERP Changes Rolling Out Now
by Carl Lewis April 25, 2016April 25, 2016 A good pay-per-click campaign needs to come out of the gate running. There is a lot of competition for keywords and phrases, so this post will give you three easy steps to follow to ensure that help you now – and in future marketing campaigns. Negative Keywords … Continue reading New PPC Accounts: How to Get the Ball Rolling
Mike WhitneyOctober 27, 2015 More and more as of late, we find ourselves starting posts with an opening that resembles something along the lines of the following: “With the rollout of their new _______ application, Facebook appears poised and ready to get into the _______ game.” The tech giant, as Wired put it quite succinctly, … Continue reading Facebook is Rolling Out New Ecommerce Features
Amanda ClarkOctober 7, 2015 Have you ever been on Twitter or Facebook and noticed an account with a little blue checkmark beside its name—say, the account for a celebrity, a musician, a professional athlete, or a politician? These check marks show that the account is verified. All this means is that it’s the real deal. … Continue reading Facebook is Rolling Out Local Business Verification Badges. Here’s Why You Should Get One.
Rolling out of beta this week, the search engagement ad is the latest in Google’s app promotion ad formats. Ginny Marvin on December 10, 2014 Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are … Continue reading Google Rolling Out Search App Engagement Ads With Deep Linking
Ads automatically feature the products users visited on advertiser websites across the Google Display Network. Ginny Marvin on October 3, 2014 Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced … Continue reading Google Dynamic Remarketing Ads Rolling Out To All Advertisers
