by Alex Glusman June 3, 2016 Follow @AlexGlusmanJune 3, 2016 Two of my recent posts have discussed the merits of Facebook Ads and compared them to Google AdWords. An entirely different thing is determining whether either of these digital marketing platforms will work for your business. Use this post as a guide to see if … Continue reading Are Facebook Ads Right For Your Business?
by Tara Thomas May 29, 2016 Follow @tinytaratMay 29, 2016 Let’s face it. If you are a marketer in the online B2B or B2C world, chances are you need to do a lot of email outreach. What’s worse, a lot of this outreach is ‘cold’ – meaning the people who you are sending emails to … Continue reading How to Choose the Right Cold Email Outreach Tool
by James Potter May 28, 2016 Follow @thelinkedinmanMay 28, 2016 I’m hoping that most of you use LinkedIn regularly to post status updates, join groups and comment on discussions, as well as looking up people you are going to meet or would like to connect with. These are all positive actions that can help you … Continue reading Are You Doing the Right or Wrong Things on LinkedIn?
by Julie Chomiak May 26, 2016May 26, 2016 We’ve all heard the tell-tale tactics of successful people and that their morning routines are a large part of their accomplishments. Certainly you can attribute some parts of your daily life that helped you launch your business and keep in running successfully. Routines, of any kind, provide … Continue reading Simple Morning Swaps to Start Your Day Off On the Right Foot
by Mandy Edwards May 24, 2016 Follow @memktgservicesMay 24, 2016 Millennials are still on Facebook. Images get shared more. Digital ad spending is increasing. People will unfollow your Facebook page if you overpost. Yes, these are things you need to know – and there’s proof to back it up. Earlier in 2016 I wrote a … Continue reading 21 Social Media Facts You Should Know Right Now
by Ian Williams May 21, 2016 Follow @CustExpManMay 21, 2016 Over the past few years, there has been quite a bit of discussion about the principle of sacking or firing customers. A recent article by Adrian Swinscoe that asks whether we should fire, rate or educate customers reminded me of a personal view that I … Continue reading Firing Customers – Are We Looking At This Right?
by Jonjo Hancock-Fell May 18, 2016 Follow @https://twitter.com/RakutenMKTG_UKMay 18, 2016 The importance of mobile for today’s retailers is indisputable. According to SimilarWeb, 65% of total ecommerce traffic in the UK in January 2016 came from a mobile device.1 However, despite its apparent dominance, brands need to approach their strategy with caution. A better understanding of … Continue reading Getting Mobile Right: Why Attribution is Essential
by Len April May 17, 2016 Follow @ZenithtalentMay 17, 2016 Selecting the right MSP program is no simple task. Recently, we participated in an interesting debate that illustrated the many nuances of MSP/VMS programs. What emerged was a topic that sometimes gets lost in the shuffle of business — that an intermediated workforce solution … Continue reading Selecting the Right Flavor MSP (Managed Services Provider) for Your Program
by Alex Jeffs May 13, 2016May 13, 2016 When it comes to using social media for your brand or to promote your work, there are multiple options out there. According to Pew Research, more than half of all online adults use at least two social media platforms. If you’re not sure where to start, it’s … Continue reading Choosing the Right Social Channels for Your Business
by Paul Keijzer May 10, 2016 Follow @Paul_KeijzerMay 10, 2016 Through observations and interactions I’ve often been able to distinguish between transformational and transactional leaders. Their personalities are clearly different. Though both are focused on achieving organizational goals their approach to problem solving and building teams is distinctly varied. Not only have I seen this … Continue reading Are You the Right Leader for Your Team?
