A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn’t using fewer tools, it’s changing where your data lives. By Pamela Parker Published on June 29, 2026 Marketers embraced AI when it was priced like an all-you-can-eat buffet. Providers’ shift to token-based pricing comes just as agentic workflows are … Continue reading Agentic AI is rewriting martech economics and infrastructure
June 06, 2026 AI is rewriting the logic of management BY Paul Rubenstein What’s the point of a manager, really? Ask an executive, and they may say managers are essential for ensuring accountability and team performance. Ask an employee, and they’ll probably tell you that becoming a manager is their main path to advancement. Both perspectives … Continue reading AI is rewriting the logic of management
Marketers have long treated data as the goal. AI flips that model. Here’s how to adapt your data strategy. By Chris Robson Published on March 26, 2026 It’s hard to believe now, but there was a time when people only collected data if they absolutely had to. The stereotyped images of the ‘70s … Continue reading Data built modern marketing, but AI is rewriting the rules
Is SEO Dead in 2025? How AIO, AEO & GEO Are Rewriting the Playbook Chris Walton Sep 8, 2025 TL;DR SEO isn’t dead it is expanding. Google holds 86% U.S. share. AI Overviews/AI Mode shift attention from links to answers. Clicks fall with AI summaries to 8% vs 15% for those without. Win by being … Continue reading Is SEO Dead in 2025? How AIO, AEO & GEO Are Rewriting the Playbook
Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms. Shannon Reedy on September 2, 2025 Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides … Continue reading Generative AI is rewriting your brand story — make sure it gets it right
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark. Constantine von Hoffman on July 28, 2025 Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is … Continue reading AI tools are rewriting the B2B buying process in real time
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. Jacob Baadsgaard on March 3, 2017 When it comes to paid search, there is … Continue reading Should you bother rewriting your ads?
