Scott Barnett November 15, 2014 Back in May we wondered aloud what would happen if small businesses accepted online feedback instead of reviews. What’s the problem with review sites? Here’s three of them: 1. The “extortion” argument – You don’t have to look very far to see examples of companies that claim that review sites … Continue reading Three Examples Why Small Business Owners Want Online Feedback, Not Reviews
The Review Action in Gmail can be used by restaurants, retailers and others to take the friction out of getting user reviews. Ginny Marvin on November 7, 2014 Did you know you can ask customers to submit a review right from their Gmail inboxes? If you’re a Gmail user you’ve probably seen the RSVP dropdown … Continue reading Collect Customer Reviews Right From The Gmail Inbox
By Amanda Nelson, Published November 4, 2014 A recent survey of 386 B2B software buyers conducted by technology review firm Software Advice and Research Now, revealed intriguing facts about buyer behavior in regards to online reviews. The most staggering: 75% of B2B software buyers consult online reviews before making purchasing decisions. It’s widely understood that … Continue reading Are Online Reviews the Key to Gaining B2B Software Customers? [New Data]
By Martin Misiowiec, Published October 15, 2014 Busting three myths about online customer reviews. The evidence is clear – online reviews are now an established and important part of consumers’ decision-making process. But myths still persist. Here we bust three common myths about reviews. 1. Five-star is always best Five-star reviews prove that your business is … Continue reading Myths of Online Reviews Continued….
João-Pierre S. Ruth Oct 15, 2014 Reaching tastemakers who can sway the masses is one way to win the marketing game. Influenster in New York developed software that links brands to well-connected folks who can talk up products and services to the public. On Wednesday, the company rolled out the newest version of its … Continue reading Influenster Has Its Eyes on Amazon’s Crown for Product Reviews
Every small business owner needs to understand the importance of protecting their online reputations. A study from Bright Local found that nearly three quarters of customers trust online reviews. The same study found that over half of customers are more likely to purchase from a company with positive reviews. Unfortunately, online reviews are also a … Continue reading Tips For Dealing With Negative Online Reviews
For small businesses, online reviews can be a great blessing or a curse. If your company has good reviews, your brand will obviously hold a higher level of credibility than some of your competitors and higher review rankings will make it easier to maintain a visible presence online. However, bad reviews increase your company’s visibility … Continue reading How to Get More Online Reviews for Your Small Business
Proving ROI is one of the biggest pressures for modern marketers, especially as technology keeps changing the goalposts. Where should you be investing your time and money? One day it’s all about email, the next social media – but what gives the best online marketing ROI? And should you ditch what you know just to … Continue reading Email Marketing, Social Media Marketing, Online Reviews – Which Gives the Best ROI?
