Tag Archives: Retain

How one marketer uses a chatbot to retain customers

For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers. Barry Levine on January 22, 2019  A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success … Continue reading How one marketer uses a chatbot to retain customers

To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers

To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers by Ray Schultz , Columnist, December 7, 2018 Email is one of the main tools used by retailers to acquire new customers, according to How Investments In Customer Acquisition And Retention Lead To Strong ROI, a study by Retail Touchpoints. But it’s … Continue reading To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers

How Effective Marketing Leaders Attract and Retain Gen Z Talent

Bob Van Rossum — September 24, 2018 Follow @BobVR — September 24, 2018 When discussing marketing talent modern organizations need to move their businesses forward, Millennials have been in the spotlight for quite some time. However, the attention is now shifting toward the generation that succeeds them – Generation Z. Digital marketing recruiters know companies … Continue reading How Effective Marketing Leaders Attract and Retain Gen Z Talent

Golden Handcuffs: Use Equity to Retain Key Employees… Sometimes

Karl Sakas — December 19, 2017 Follow @KarlSakas — December 19, 2017 Wokandapix / Pixabay Worried about losing a key employee? Equity can help keep them… if you do it right. An agency owner reached out for advice because he was considering giving equity to key employees. He was worried they’d leave if they didn’t … Continue reading Golden Handcuffs: Use Equity to Retain Key Employees… Sometimes

5 Conversations About Growth to Engage and Retain Employees

David Long — August 10, 2017 — August 10, 2017 One of the biggest reasons people leave jobs is to seek opportunities for growth. According to Glassdoor, job seekers ask about growth opportunities more than any other benefit. They also found that career growth was the top reason people leave their jobs. An employee’s perception … Continue reading 5 Conversations About Growth to Engage and Retain Employees