Jane Irene Kelly — December 23, 2019 Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as the default format on Google Display Network. The new responsive search ads provide marketers with greater flexibility when crafting highly customized ads for target audiences. You can test up to 15 different headlines … Continue reading Top Tips for Creating Effective Google Responsive Search Ads
Nicole Blanckenberg — April 13, 2019 Follow @https://twitter.com/NicoleBlancken — April 13, 2019 Google’s newest and most flexible ad option, Responsive Search Ads, was launched last year. Unlike traditional search ads, the trick to hacking Google Responsive Ads lies in their headline and description options. With Responsive Search Ads (RSAs), you have 15 headlines and four … Continue reading 6 Google Responsive Search Ads Hacks You Need to Know
Andrew Todd — April 11, 2019 — April 11, 2019 Google’s responsive search ads (RSAs) have been up and running since mid-2018, and several best practices are emerging that focus on a few key areas: Strategies for getting started Creative variety Pinning Optimization Here, we detail each of these ways search advertisers can create effective … Continue reading 4 Best Practices for Responsive Search Ads
Jenn Villa — March 21, 2019 — March 21, 2019 For those who still haven’t adopted a responsive website, there’s no better time than the present. The benefits are almost overwhelmingly in your favor, often outweighing the initial investment. Here’s ten reasons to stop procrastinating and switch to a responsive web design, today. 1. You … Continue reading 10 Reasons to Stop Procrastinating & Get a Responsive Website
Jenn Villa — February 7, 2019 — February 7, 2019 Users are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.* Whatever the concern, let’s be honest… your site needs some love. That’s why you’re here— doing your research on optimizing your website for mobile responsiveness. You’ve heard a … Continue reading Responsive Web Design Questions About Mobile SEO
Mike Parry — November 2, 2018 — November 2, 2018 James reads his emails on the slick new iPhone. Sarah uses Gmail and loves her ageing Android too much to say goodbye. Bob’s at work, using Outlook on a desktop PC. We’re about to send all of them a message. And we know it’s going … Continue reading The 10 Commandments of Responsive Email
Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads
Michelle Morgan — July 28, 2018 — July 28, 2018 Over the past couple of years, Google has been shifting away from text ads on the Google Display Network for a more visual ad unit: Responsive Ads. These units contain both a text and image component and serve almost as a bridge between the text … Continue reading 6 Best Practices for Responsive Ads on the GDN
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018 We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better. Kristopher Jones on May 1, 2018 As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important … Continue reading Is responsive web design enough? (Hint: No)
