The September update focuses on practical, long-requested updates and fewer show stoppers than August. Tyler Samani-Sprunk on October 16, 2025 If HubSpot’s August 2025 update was the fireworks show, September is the cleanup crew: tidy, practical and exactly what your teams need to move faster with fewer mistakes. This month’s highlights bring long-requested reporting, … Continue reading Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates
Tag Archives: Reporting
YouTube Introduces Multimodal Measurement, Reporting
YouTube Introduces Multimodal Measurement by Laurie Sullivan , Staff Writer, October 9, 2025 YouTube is making it easier for brands to measure the full impact of organic and paid advertising based on user-generated content and creator collaborations running on a brand’s channels on the platform. The company on Thursday introduced the “brand pulse report” to … Continue reading YouTube Introduces Multimodal Measurement, Reporting
LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting by Laurie Sullivan , Staff Writer, September 23, 2025 Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short — especially in the B2B space, … Continue reading LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
4 reporting essentials to streamline business intelligence
Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics. Nick Yang on January 8, 2025 Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. … Continue reading 4 reporting essentials to streamline business intelligence
HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins. Tyler Samani-Sprunk on September 6, 2024 HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. From improving how … Continue reading HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox
Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2024 Criteo initiated a testing phase on March 11 that will extend through May 10 to focus on gathering data and analyzing its impact in order to evaluate performance. By June 15, the company plans to publish … Continue reading Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox
Instacart cuts 250 jobs after reporting increased revenue
Instacart cuts 250 jobs after reporting increased revenue That equals about seven percent of its workforce. Sarah Fielding Updated Thu, Feb 15, 2024 Dado Ruvic / reuters Another day, another layoff occuring in the tech world. Instacart, the popular grocery delivery and pick-up service has announced the termination of 250 employees — about seven percent … Continue reading Instacart cuts 250 jobs after reporting increased revenue
Basis Automates TikTok Ads Performance Reporting
Basis Automates TikTok Ads Performance Reporting by Laurie Sullivan @lauriesullivan, June 27, 2023 Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis … Continue reading Basis Automates TikTok Ads Performance Reporting
Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting by Laurie Sullivan @lauriesullivan, January 26, 2023 Twitter announced a beta program earlier this week for companies that want to run advertisements on the platform. The ad option — called Search Keyword Ads — allows advertisers to bid on keywords. The bid … Continue reading Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2022 A glitch in Amazon’s ad tools system on Black Friday caused advertisers to potentially overspend up to hundreds of thousands of dollars during the hottest holiday weekend of the year, while others underspent, causing them … Continue reading Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
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