Bob Hutchins — June 28, 2017 Follow @Bobhutchins — June 28, 2017 Turns out, honesty really is the best policy – and Sprout Social just released the data to prove it. A new report from the Q2 2017 Sprout Social Index takes a closer look at brand personality. This is what we frequently refer to … Continue reading New Report: ‘Honesty’ Valued Above All Else on Social
Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process. Amy Gesenhues on June 6, 2017 The key to getting repeat e-commerce customers might be a friendly policy and process for accepting returned items. According to a recent survey conducted by the e-commerce management … Continue reading 95% of online shoppers say a positive return experience drives loyalty [Report]
Kristen Dunleavy — May 23, 2017 Follow @KristenWritesIt— May 23, 2017 Email marketers – especially those in retail – love Mother’s Day. It’s an opportunity to deliver great experiences for shoppers and showcase their best products in a new light. But inboxes are also inundated with deals during Mother’s Day weekend. It’s not enough to … Continue reading Mother’s Day Email Report: Tablet Email Read Lengths Were High
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark. Tim Peterson on May 11, 2017 Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough. Yes, in the first quarter of 2017, Snapchat’s … Continue reading What marketers should know about Snap’s Q1 2017 earnings report
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier. Rachel Lindteigen on March 3, 2017 If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition … Continue reading How to create a competitive content insights report step-by-step
Itai Elizur — February 22, 2017 Follow @ItaiElizur— February 22, 2017 Why do you see more webinars opportunities in your email every day? What would you put in your first webinar? Could you use webinars to pitch to your leads? A free webinar is always a pitch, so take the time to design it like … Continue reading New Report Shows How Best To Pitch a Webinar [Infographic]
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers. Barry Levine on February 13, 2017 Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using it. That was the big takeaway from a … Continue reading Report: Marketers like AI-based tools, but think they already have them
by Holly Pavlika, Columnist, January 30, 2017 With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean … Continue reading 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content
Paul Trujillo — January 24, 2017 Follow @TruPaultx— January 24, 2017 As small and medium-sized businesses everywhere look to 2017 and beyond, one of the major questions has to be how they’ll compete with large companies like Amazon, which is “traditionally” an online retailer but appears to have its sights set on virtually every industry, … Continue reading What Does the 2017 Small Business Report Tell Us?
by Larissa Faw, December 14, 2016 More than eight in 10 agencies (81%) will increase tech investments in 2017, with 75% saying they will focus on personalization and customer journeys, according to research by omni-channel provider Kitewheel which works with 25 of the world’s leading marketing agencies, including Omnicom, WPP, Publicis and Havas. The … Continue reading Report: Agencies Are Struggling To Deliver Omni-Channel Experiences
