By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. Amy Gesenhues on April 11, 2019 Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles … Continue reading Facebook to replace Exclude Categories with new brand safety ad filters
Sebastian Bryers — June 19, 2018 Follow @srbryers — June 19, 2018 geralt / Pixabay Third-party sales are booming on Amazon. The company’s platform for third-party sellers, Amazon Marketplace, accounted for $ 9.3 billion of the company’s first quarter earnings this year, showing it’s no longer just a platform for part-time side hustlers. Any business … Continue reading Amazon’s Third-Party Product Strategy: If You Can’t Regulate Them, Replace Them
Elizabeth Williams — March 6, 2018 Follow @bizmkter — March 6, 2018 johnhain / Pixabay Sometimes a little intra-department rivalry is a good thing. For example, I used to have a running bet with my colleague about who could be the first to make a sales director roll their eyes. At our monthly sales and … Continue reading Time to Replace Thought Leadership with Something Real
Muhammad Rafiq — August 24, 2017 Follow @tahir_raf — August 24, 2017 The growing popularity of live streaming TV among movie lovers and other stakeholders has led to the debate: has live streaming become a formidable replacement for cable TV? An unbiased stance about the potential of live streaming to serve as a worthy replacement … Continue reading Has Live Streaming TV Come to Replace Cable TV for Good?
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder. Joe Hyland on August 18, 2017 When two of the world’s leading AI research firms, Google DeepMind and Open AI, team … Continue reading Don’t worry, marketers. Robots won’t replace you… yet.
It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization. Justin Dunham on August 16, 2017 Remember WhatsApp? They built a $20 billion company — without running a single marketing … Continue reading Why the marketing campaign is dead and what should replace it
by Sean Hargrave, , Staff Writer, May 23, 2016 Amidst all the announcements at the recent Adobe Summit, one truly caught my eye. It was a very simple step forward, but one that could easily be understood and implemented with minimal disruption and training because it resembles the experience we all have when texting, only … Continue reading Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight
by James Clear January 18, 2016 Follow @james_clearJanuary 18, 2016 Bad habits interrupt your life and prevent you from accomplishing your goals. They jeopardize your health — both mentally and physically. And they waste your time and energy. So why do we still do them? And most importantly, is there anything you can do about … Continue reading How to Break a Bad Habit (and Replace It With a Good One)
John McAlesterSeptember 27, 2015 You have to put the work into building your own blog if you want to build a successful content marketing effort. Why Shouldn’t I Use Medium? I’ve seen this question a bunch on the forums. Small companies running lean teams are wondering if they can use Medium.com in place of hosting … Continue reading Can Medium Replace My Blog?
Rick Backus, (September 22, 2015) Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it significantly easier for retailers to improve their campaign efficiency, spending and scalability. Finally, advertisers have the ability to build out their campaigns without having to slave over keyword research. If you’re a retailer with a content-rich website and … Continue reading 5 Reasons Dynamic Search Ads Are Primed To Replace Keywords