Tag Archives: Replace

Will Digital Marketing Replace Traditional Marketing?

Dan Moyle — May 6, 2020 How many years have marketers been beating the “traditional marketing is dead” drum? Since the old dial-up modem sound became synonymous with the world wide web? Probably. As world events move people online in greater numbers than ever before, the cry that traditional marketing is dead grows louder. But … Continue reading Will Digital Marketing Replace Traditional Marketing?

Facebook to replace Exclude Categories with new brand safety ad filters

By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. Amy Gesenhues on April 11, 2019 Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles … Continue reading Facebook to replace Exclude Categories with new brand safety ad filters

Amazon’s Third-Party Product Strategy: If You Can’t Regulate Them, Replace Them

Sebastian Bryers — June 19, 2018 Follow @srbryers — June 19, 2018 geralt / Pixabay Third-party sales are booming on Amazon. The company’s platform for third-party sellers, Amazon Marketplace, accounted for $ 9.3 billion of the company’s first quarter earnings this year, showing it’s no longer just a platform for part-time side hustlers. Any business … Continue reading Amazon’s Third-Party Product Strategy: If You Can’t Regulate Them, Replace Them

Why the marketing campaign is dead and what should replace it

It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization. Justin Dunham on August 16, 2017   Remember WhatsApp? They built a $20 billion company — without running a single marketing … Continue reading Why the marketing campaign is dead and what should replace it

Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight

by Sean Hargrave, , Staff Writer, May 23, 2016 Amidst all the announcements at the recent Adobe Summit, one truly caught my eye. It was a very simple step forward, but one that could easily be understood and implemented with minimal disruption and training because it resembles the experience we all have when texting, only … Continue reading Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight

How to Break a Bad Habit (and Replace It With a Good One)

by James Clear January 18, 2016 Follow @james_clearJanuary 18, 2016 Bad habits interrupt your life and prevent you from accomplishing your goals. They jeopardize your health — both mentally and physically. And they waste your time and energy. So why do we still do them? And most importantly, is there anything you can do about … Continue reading How to Break a Bad Habit (and Replace It With a Good One)