Tag Archives: Relies

Why Business Growth Relies on the Acceptance of Negative Space

Richard Calvert — January 16, 2020 I love negative space. Designers everywhere know about the hidden images within the Toblerone and FedEx logos that unlock the subliminal power of the brand’s purpose. Less well known are the logos of The Food Writers Guild, Spartan golf clubs and ED (Elettro Domestici). Look them up, discover the … Continue reading Why Business Growth Relies on the Acceptance of Negative Space

YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success

YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success by Laurie Sullivan @lauriesullivan, February 28, 2018 Can keywords in review and reaction videos on YouTube predict Oscar winners? The top two most-viewed Best Picture nominee trailers on YouTube also are the highest-earning among the nominees, according to recent reported estimates. Google released Oscars-themed data … Continue reading YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success

What Retargeting is and Why Your Business Future Relies On It

Vishal PindoriyaSeptember 30, 2015 So, you’ve spent lots of time and money on your website and your digital marketing, your SEO is optimized, and you’re actually getting decent traffic. But the sales aren’t happening. Low conversions might be attributed to your messaging, your website appearance and navigation, or a competitive disadvantage such as price. In … Continue reading What Retargeting is and Why Your Business Future Relies On It

Real-Time Email Optimization Goes Live, Relies On Data

Laurie Sullivan @lauriesullivan, (July 16, 2015) Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but PowerInbox’s RevenueStripe, an email recommendation platform platform launching Wednesday, allows publishers to update advertising and advertorials at the time the reader opens personalized newsletters. Company CEO Jeff Kupietzky said … Continue reading Real-Time Email Optimization Goes Live, Relies On Data