Tag Archives: Release

Google Begins To Release Maps, Search, Shopping Features

Google Maps

Google Begins To Release Maps, Search, Shopping Features by Laurie Sullivan  @lauriesullivan, November 17, 2022 Google announced the release of features on Thursday related to Maps, Search and Shopping. Many were announced during its Search On event in September, but they are just now starting to roll out. A new augmented reality (AR) shopping feature launched … Continue reading Google Begins To Release Maps, Search, Shopping Features →

Microsoft Advertising Rolling Out Vertical ‘Auto Ads’ For General Release

Microsoft Advertisement

Microsoft Advertising Rolling Out Vertical Automotive Ads For General Release by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2022 Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next several weeks, follows pilots for similar verticals … Continue reading Microsoft Advertising Rolling Out Vertical ‘Auto Ads’ For General Release →

Wrike beefs up AI to predict if your project will succeed or fail

AI Marketing Tools

The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track. Henry Powderly on December 17, 2021 Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. What’s new? Wrike … Continue reading Wrike beefs up AI to predict if your project will succeed or fail →

MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Marketing Platforms

Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable. Alexandre Pelletier on November 5, 2021 Predictive Audiences Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. According … Continue reading MOPS Rundown: What matters in Marketo and Bizible’s Q4 release →

4 Tips to Create a Stellar Press Release to Market Your New Product

Press Release Guidance

Matt James September 7, 2021 Are you planning on announcing the launch of a new product? You probably are already planning on talking about it on your social media channels. However, there are other marketing channels that you should consider as well. One often overlooked marketing option is creating a press release to talk about … Continue reading 4 Tips to Create a Stellar Press Release to Market Your New Product →

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

Google Advertisement

The new products and features are further indication of Google’s machine learning goals. Ginny Marvin on October 7, 2020 at 9:03 am Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s … Continue reading Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta →

Intercom brings new features to the customer conversation

Customer Conversion

Building engagement through conversational tools. Rodric Bradford on August 13, 2020 The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to its Conversational Relationship Platform.  These new features allow for: Managing more complex customer queries; Reducing response times; and Automating manual tasks and processes. Eliminating … Continue reading Intercom brings new features to the customer conversation →

Reveal Mobile adds Tapad device-matching to its location data

Local Marketing Strategy

A partnership between location data and device-based identity resolution. Kim Davis on August 4, 2020 Reveal Mobile, the location-based analytics and attribution vendor, uses its VISIT Local software to analyze foot traffic for stores and chains, as well as foot traffic to competitor locations. It powers geo-targeted advertising based on the data. Tapad provides a … Continue reading Reveal Mobile adds Tapad device-matching to its location data →

Sitecore updates Experience Platform and Experience Commerce

Marketing Platforms

Sitecore responds to the increased importance of digital marketing. Kim Davis on August 4, 2020 CMS and eCommerce vendor Sitecore has announced the release of Experience Platform (XP) 10 and Experience Commerce (XC) 10. The updates are aimed at supporting both marketing and IT teams as they seek to deliver compelling digital experiences in a … Continue reading Sitecore updates Experience Platform and Experience Commerce →

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