Tag Archives: Release

Salesforce’s Spring 2024 release includes Einstein-powered AI features

Semantic search and content generation for promos come courtesy of Einstein. Joe Anzalone on March 7, 2024 Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences.   … Continue reading Salesforce’s Spring 2024 release includes Einstein-powered AI features

IAB, MRC release augmented reality measurement guidelines

The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment. Kim Davis on February 8, 2024 The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and … Continue reading IAB, MRC release augmented reality measurement guidelines

Salesforce winter 2024 release: The business executive’s guide

The latest Salesforce enhancements in content management, customer engagement and data security. Joe Anzalone on October 5, 2023  The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy.  This edition highlights enhancements in personalization, data optimization and the evolution of … Continue reading Salesforce winter 2024 release: The business executive’s guide

Salesforce summer 2023 release: The business executive’s guide

Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot. Joe Anzalone on June 2, 2023 Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a … Continue reading Salesforce summer 2023 release: The business executive’s guide

Salesforce spring 2023 release: The business executive’s guide, part 2

A look at recent Salesforce enhancements to Sales and the Customer Data Platform. Joe Anzalone on March 28, 2023 We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers.  In Part 1, I covered new features you should … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 2

Salesforce spring 2023 release: The business executive’s guide, part 1

The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance. Joe Anzalone on March 8, 2023 The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates.  Part 1 covers commerce … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 1

Did AI write that press release? Stagwell’s Taylor is here to punch up your PR pitches

  By Sam Becker March 08, 2023   We’ve heard about how artificial intelligence would change the world for years. But recently, we’re starting to see AI actually implemented into our everyday lives—be it to unlock our smartphones with face recognition or generate new visual or written content using tools like OpenAI’s ChatGPT.   While … Continue reading Did AI write that press release? Stagwell’s Taylor is here to punch up your PR pitches

Salesforce winter 2023 release: The business executive’s guide

Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release. Joe Anzalone on January 18, 2023  Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. This business executive’s guide summarizes the new features that, if successfully implemented, can impact your business.  Marketing, Loyalty Programs and Customer Service features from the … Continue reading Salesforce winter 2023 release: The business executive’s guide