By Nicole LaPorte January 22, 2023 Last December, when the Michelin Guide announced which California restaurants had been blessed with a coveted star (or stars) for the year—undoubtedly the most prestigious designation in the culinary world—new entrants such as chef Curtis Stone’s Gwen and 715, a spare, omakase sushi joint, garnered heartfelt applause … Continue reading This Instagrammer is reinventing the creative art of restaurant reviews
Laura Patterson May 27, 2021 Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. For … Continue reading Bring a New Product to Market Without Reinventing the Wheel
Slye Joy Serrano May 12, 2021 During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of … Continue reading The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing
Plus, Martech is hiring Kim Davis on March 22, 2021 Good morning, Marketers, and what about the website? Yes, we spend a lot of time talking about mobile apps and social media and CCTV and virtual events and voice and bots — whatever the channel of the moment happens to be. But the truth for … Continue reading Reinventing websites for brands and ecommerce: Monday’s daily brief
Deborah Sweeney August 25, 2020 In June 2020, GetApp surveyed 577 small business owners to learn how they were able to respond to changing consumer behaviors and pivot their business models as a result of the COVID-19 pandemic. According to those polled, 92% of small businesses successfully pivoted in at least one way to meet … Continue reading Reinventing Business Models: 3 Ways Small Businesses Can Keep the Momentum Going
Ellen Huxtable — May 13, 2020 The business world has been thrust into a new era – that of COVID working from home. Our Not-So-Distant Past It has been an eternity since mid-March. For many, the routine of a rush hour commute, office hours and corporate structure was replaced overnight with working from home and … Continue reading Reinventing Business: 7 Tips for Working from Home During COVID-19
Katrice Svanda — January 15, 2017 Follow @katricesvanda— January 15, 2017 It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting … Continue reading Best Practices for Retargeting Campaigns: Making it Work for You Without Re-Inventing the Wheel
Brad LawlessMay 20, 2015 Live-streaming upstarts Periscope and Meerkat have generated hundreds of headlines about their pop-up, limited time availability social platforms, but they both benefit from a path carved out by Snapchat years ago. Originally a simple photo sharing app, the social media platform recently passed its third birthday and now has over 200 … Continue reading Snapchat: Reinventing Social Media Marketing
