Tag Archives: Redesign

7 Reasons Why Your Inbound Agency Should Also Redesign Your Website

Paul Schmidt — November 6, 2016 — November 6, 2016 Your website needs to be your top-performing marketing and sales employee. It’s on 24 hours a day and should contain answers to all of your prospects’ questions. However, for most organizations, this isn’t the case, and a redesign is necessary. A website redesign can be … Continue reading 7 Reasons Why Your Inbound Agency Should Also Redesign Your Website

Don’t Mess Up Your Website Redesign: An Evidence-Based Strategy

by Dr. Dirk FranssensSeptember 19, 2016 Everyone has heard a horror story about a website redesign. But there are still times when they are necessary or beneficial. Deciding when is the right time is one important aspect of doing a redesign well. The other aspect lies in the process itself. We can dramatically improve the … Continue reading Don’t Mess Up Your Website Redesign: An Evidence-Based Strategy

Website Redesign Projects: Key Metrics to Track from Day 1

by Amanda SingletonAugust 23, 2016 For most businesses, their websites are the lifeblood of their inbound marketing efforts and sales enablement tactics. A website that is attractive, informative, and usable pulls in visitors to learn more about your product or service, then keeps them coming back, even after converting them into customers. Whether a business … Continue reading Website Redesign Projects: Key Metrics to Track from Day 1

Website Redesign: The Differences Between Usability and User Experience

by Mike Wolfe July 25, 2016 Follow @MikeWolfeCPJuly 25, 2016 Website usability and positive user experience (UX) are essential to the success of any inbound marketing strategy. But wait, aren’t usability and UX the same thing? Not quite. If you’re unsure about the differences between website usability and user experience, here’s an analogy: Consider your … Continue reading Website Redesign: The Differences Between Usability and User Experience