Roman Kniahynyckyj — June 24, 2017 Follow @kniahynyckyj — June 24, 2017 FirmBee / Pixabay Thinking of a redesign for your website? The fact that you’re even considering it indicates that something is not going as well as you would like. Your reasons may be rather obvious or they may be more subtle. These first … Continue reading 5 Indicators You Need a Website Redesign & 5 Indicators You Might Not
Kyle James — June 5, 2017 — June 5, 2017 Redesigning a corporate website has become an item that most businesses feel is a necessary evil every few years. It sucks months away from the marketing team and by the time it’s finally launched it’s not uncommon for internal stakeholders to already be tired of … Continue reading Who in Your Organization Should Be Involved in Your Next Website Redesign?
Trenton Reed — May 15, 2017 — May 15, 2017 Successful website redesigns boost a brand’s image, revitalize content, and update product or service offerings. What many companies don’t consider, however, are the inherent costs and efforts associated with a redesign. Many times, copywriting is the first budget line removed when trying to cut down … Continue reading Where Does Copy Fit into the Website Redesign Timeline?
Paul Schmidt — May 5, 2017 — May 5, 2017 Redesigning a website can be a huge project, with hundreds of technical, financial, creative, operational, and strategic decisions to think through. From planning out your goals to building your site from the ground up, it can take months of planning, designing, writing, and developing before … Continue reading 10 SEO Mistakes to Avoid During a Website Redesign
Kristen Hicks — February 1, 2017 Follow @atxcopywriter— February 1, 2017 You already made a big investment in website design. You feel like you tackled that project and got it done. But be honest: It’s been a few years now, hasn’t it? Good web design isn’t something you can invest in once and be done. … Continue reading 4 Metrics Telling You It’s Time for a Website Redesign
Lisa Kupfer — January 20, 2017 Follow @dearlisa— January 20, 2017 Earlier today, LinkedIn let the world in on their new desktop design, which aims to offer a more “21st-century-social-network” attitude and easy access to everything that matters. The cleaned-up interface allows users a more intuitive browsing experience by offering seven key sections to navigate … Continue reading LinkedIn’s Redesign is Making Business More Social
Ashley Hill — January 17, 2017 — January 17, 2017 Do you know what’s more important than a website redesign? Planning for it! And if you think it’s time to do a makeover, consider this to-do list as your guide. With this list, you should be able to navigate through the planning stage with less … Continue reading Here’s Your Website Redesign Success Planning Cheat Sheet
Julie Ritchie — January 12, 2017 — January 12, 2017 Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually tied to new technology or company goals. That means a lot is riding on the project’s success. And … Continue reading How Asana Removed Uncertainty and Boosted Impact from their Website Redesign
Ashley Irving — December 26, 2016 Follow @ashleyidesign— December 26, 2016 Heraclitus once said, “Change is the only constant in life.” We move to a new neighborhood. Meet new friends. Find a better relationship. Learn a new skill. Gain weight – or lose some. The same can be said with websites. Soon, your business needs … Continue reading 5 Signs It’s Time to Redesign Your Site
Emily Rose — December 20, 2016 — December 20, 2016 I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s … Continue reading Marketers Often Forget This Key Aspect When Planning a Redesign
