YouTube ads: Are they really getting longer? Graeme Hanna / Last Updated: Dec 15, 2023 YouTube has stated that its advert segments are getting longer, but there will be fewer of them for viewers watching on connected TVs. The information was provided in a Google Announcement that revealed it has been the most-watched content streaming … Continue reading YouTube ads: Are they really getting longer?
By Chris Stokel-Walker November 22, 2023 On Tuesday night, OpenAI announced that it had reached an agreement in principle for cofounder and recently ousted CEO Sam Altman to return to the company. As part of the arrangement, the $80 billion company will also have a new board composed of Bret Taylor, Larry Summers, and … Continue reading OpenAI nearly blew up their $80 billion company. But was the issue they were reportedly arguing over really the right issue?
By Jeff Beer November 19, 2023 I know that most Americans don’t know what JD Sports is, but the major British sports retailer—think a mix between Foot Locker and Dick’s Sporting Goods—just released a Christmas ad that showcases the creativity that this time of year brings out in brands and creative shops. And that’s why … Continue reading Why the best Christmas ad so far isn’t really about Christmas
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Kath Pay on August 7, 2023 It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better … Continue reading 9 steps to make a reactivation program that really works
Lost in the complexities of agile marketing? Here’s how to measure its success with meaningful metrics that focus on outcomes. Stacey Ackerman on August 1, 2023 It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so … Continue reading 4 agile marketing metrics that really move the needle
By Christopher Zara June 14, 2023 Apple might want to think about developing some super cool time-travel apps if it expects people over 35 to adopt its futuristic headsets en masse. According to a new Harris Poll shared exclusively with Fast Company, most Americans would prefer to live in a simpler era before everyone … Continue reading Gen Xers and older millennials really just want to go back in time to before the internet existed
By Roxanne Calder May 25, 2023 Staff retention is a perennial concern, no matter the industry or economic climate. It is business critical and a non-negotiable for performance. Our recent times have seen an Everest-like challenge to retain talent, leaving an enduring wound in the psyche of managers and leaders. These prized human assets … Continue reading 3 non-cash incentives that really retain staff
How U.S. Consumers Really Think About Online Privacy by Laurie Sullivan @lauriesullivan, April 21, 2023 Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. The findings from the third annual privacy study looked at attitudes that shape online behavior and preferences … Continue reading How U.S. Consumers Really Think About Online Privacy
By Michael Grothaus April 05, 2023 Imagine you polled Gen Z about where they really want to work after graduating college. You might expect them to rattle off the names of some Big Tech companies like Apple, Google, and Amazon—and, for the most part, you’d be right, according to a new survey by Axios/Generation Lab. … Continue reading Gen Z really wants to work for the federal government, or maybe Big Tech
Is Google’s Ranking Algorithm Really That Complicated? Nate Nead / 06 Jun 2022 It’s easy to take Google for granted. Most of us conduct searches every day, and some of us conduct dozens or hundreds of searches every day. Whenever we conduct a search, we’re instantly greeted with hundreds to thousands of relevant results … Continue reading Is Google’s Ranking Algorithm Really That Complicated?
