Is AI truly revolutionizing email marketing, or is it just another overhyped technology? Pamela Parker on March 24, 2025 Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If you’ve been wondering how AI can (or should) fit into your email marketing strategy, you’re not alone. Marketers everywhere are evaluating … Continue reading AI and email marketing: All hype or real game-changer?
March 11, 2025 Why real estate must embrace the platform economy BY Linus Kjellberg For ages, real estate has been defined by the tangible: buildings, land, square feet. Nowadays, however, the world’s most valuable businesses make their money from what is intangible—brands, networks, knowledge, and experiences. As of 2020, 90% of the value at the S&P … Continue reading Why real estate must embrace the platform economy
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships
Amazon Ring: Real And Raw Works by Laurie Sullivan , Staff Writer @lauriesullivan, December 13, 2024 My Ring doorbell in Wyoming has captured some amazing live wildlife images. Each time the Ring detects motion it sends a signal to my phone. Most recently, a red fox scurried across my front porch. I don’t pay for Ring’s … Continue reading Amazon Ring: Real And Raw Works
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively. Frans Riemersma on October 24, 2024 Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their … Continue reading Unlock the real value of genAI in martech
August 30, 2024 Why adaptability is the real key to successful leadership Adaptability is paramount to true leadership success, according to Alexa von Tobel. It means not just surviving but transforming—starting as a butterfly and emerging as a dragon. BY Alexa von Tobel In today’s digital age, we’ve encountered all the buzzwords about what it takes … Continue reading Why adaptability is the real key to successful leadership
August 03, 2024 How the real Olivia Pope would have handled the CrowdStrike outage Crisis manager Judy Smith, the inspiration for the TV show ‘Scandal,’ unpacks what the company got right and where it dropped the ball. BY Shalene Gupta Judy Smith is a crisis manager whose career was the inspiration for the TV show Scandal—specifically … Continue reading How the real Olivia Pope would have handled the CrowdStrike outage
August 01, 2024 23andMe CEO Anne Wojcicki wants to take the struggling company private—then comes the real work 23andMe was going to remake healthcare with its DNA spit tests. Today, it’s languishing on the sidelines. Wojcicki has a long road ahead. Direct-to-consumer genetic testing pioneer 23andMe unveiled a new product in May. Cofounder and CEO Anne … Continue reading 23andMe CEO Anne Wojcicki wants to take the struggling company private—then comes the real work
Marketing luxury goods like handbags and watches requires a means of sourcing those goods — and telling if they’re real or fake. Kim Davis on June 21, 2024 As anyone who has walked the length of New York’s Canal Street will know, fake “luxury” goods abound. Vendors have more or less convincing versions of … Continue reading Are you selling me a real Prada bag or a fake?
May 26, 2024 It’s not you, being twentysomething is tough. Here’s how to find hope when the struggle is real, according to a psychologist Meg Jay wrote the book on treatments for twentysomethings. She explains how young adult brains are more likely to think catastrophically—and feel negatively—than those of older adults, and they have less … Continue reading It’s not you, being twentysomething is tough. Here’s how to find hope when the struggle is real, according to a psychologist
