Larry Kim — November 6, 2017 Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $ 325 per conversion to under $ 100. Here’s what that looked like: Pretty impressive, right? If you can cut your cost per … Continue reading How to 3X AdWords Conversion Rates Without Touching AdWords
Renzo Costarella — October 31, 2017 — October 31, 2017 StockSnap / Pixabay The e-commerce industry is booming. With so many online shopping options available, customers are starting to ditch brick and mortar retailers. As you begin to sell more products online, you’ll begin to encounter challenges such as returns or chargebacks. A survey done … Continue reading 3 Ways You Can Reduce Return Rates For Your Online Store
Keith Weissglass — October 18, 2017 — October 18, 2017 When we talk about boosting survey response rates, we usually focus on the design of the survey itself. But if you’re distributing surveys via email, then your email matters just as much as your survey. If your invitation doesn’t compel people to click through and … Continue reading Double Your Response Rates with 1-Touch Email Surveys
Mary DavenPort — October 2, 2017 — October 2, 2017 FotografieLink / Pixabay As of 2016, tech industry turnover rate was 560,250 professionals per month, reaching a ten year high in the United States. With no sign attrition will naturally decrease, organizations are compelled to consider hiring and retention strategies that prevent the expensive turnover … Continue reading Keeping Employee Attrition Rates Low in a Tight Market
Susan Tucker — September 16, 2017 Follow @getsusanmktg — September 16, 2017 Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very much about human psychology, you can simply plug in tried and true formulas for boosting the success of your email … Continue reading Email Marketing Made Easy! 5 Steps For Better Open Rates and Click-Throughs
BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, (August 17, 2017) Think like the customer and understand their needs. It may sound simple, says Jim Brannen, VP of ecommerce at BuyAutoParts, but it works. Tailor the content and advertisements across search and title the search. Descriptions become … Continue reading BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates
Kara Perez — August 14, 2017 — August 14, 2017 MBatty / Pixabay Setting your rates as a freelancer, or pricing your goods as a small business owner can be a tricky business. They need to be low enough to be competitive, but high enough to let you pay your bills. Being your own boss … Continue reading 3 Things to Consider When Setting Payment Rates
Victor Ijidola — August 11, 2017 — August 11, 2017 You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and … Continue reading 9 Ways to Supercharge Your Email Click-Through Rates
Ben Slater — July 6, 2017 Follow @BenJHSlater — July 6, 2017 JESHOOTS / Pixabay Reply rate might not be the metric that you’re judged on as a recruiter, but it certainly plays a key role in your success. Nowadays, the best candidates have more options than ever before; you can’t rely on organic applications, … Continue reading How to Use Video to Increase Candidate Reply Rates by 8x
David Ensing — June 29, 2017 — June 29, 2017 OpenClipart-Vectors / Pixabay From time to time customer experience managers will hear the following questions from their internal clients: “Is our response rate too low?”; “What can we do to increase our response rate?” or; “Should we provide an incentive for people to respond?” Like … Continue reading Improving Survey Response Rates Through Incentives
