by James Brockbank Follow @BrockbankJamesOctober 6, 2016 According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees … Continue reading 10 Tips for Mastering E-Commerce Conversion Rate Optimization
by WishpondSeptember 16, 2016 Nowadays, your potential customers are spending an increasing portion of their day online. But that means they’re bombarded by more marketing clutter than ever before, which has made them all the more skeptical of ads. They interpret lots of your marketing efforts as someone trying to trick them into buying something. … Continue reading Bounce Rate: What It Is and How to Solve It with a Simple Survey
by Liam CavanaghSeptember 8, 2016 So you’re an online entrepreneur? You’ve developed a great business, established a well-oiled supply chain and your website is receiving great traffic. What more could you do? We Need to Talk About Cart Abandonment… Marketers need to change how we think about cart abandonment. Rather than thinking of an abandoned … Continue reading 7 Successful Ways To Reduce Your Website’s Cart Abandonment Rate
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings
by James SchererAugust 27, 2016 Your prospective lead or customer is shopping around more than ever before. They’re visiting your site, taking a look and, even if they love what they see, going away to compare it with every one of your competitors (or deciding if they need to buy at all). To optimize your … Continue reading The Ultimate Guide to Conversion Rate Optimization: Try Before you Buy
by Justin MaresAugust 24, 2016 tl;dr: Apply psychological influence triggers to dramatically improve your conversion rates. Use apps to help with this like Yotpo for reviews, FOMO for social proof, and SumoMe for giveaways. Conversion rate optimization is both an art and a science. An art, in that much of what you’ll test (copy, benefits, … Continue reading How to Use Psychology & Sales Triggers to Double Your Conversion Rate
by Karen Repoli Follow @karenrepoliAugust 13, 2016 You’ve seen the ads on Google, Facebook, Twitter, etc. Get a Virtual Assistant for $ 7 an hour! You may have taken it a step further and looked at a few VA websites or even talked to a few virtual assistants. Did it leave you a little confused … Continue reading Hiring a Virtual Assistant – Looking Beyond the Rate
by Blaise Lucey Follow @blaiselucey00August 9, 2016 We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it … Continue reading 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)
by Elena Prokopets Follow @elenatravelgramAugust 8, 2016 Color impacts us all. We choose colors for our living space based upon what makes us “feel” good; we choose clothing colors based upon what we believe makes us “look” good. And psychologists have known for a long time that color affects mood and, as well, our purchasing … Continue reading Using Color Psychology for Conversion Rate Optimization
August 3, 2016 The world of conversion rate optimization (CRO) is full of myths and misleading information. Marketers are so hungry for pearls of wisdom that fresh statistics soon take on a life of their own, circulated as truth whether validated or not. If you’re not careful, web page conversion rates can become the scary … Continue reading Beginner’s Guide to Conversion Rate Optimization
