How do you improve your landing page conversion rate? Contributor Khalid Saleh lays out 9 steps that will help you optimize landing pages and, in turn, generate leads. Khalid Saleh on February 20, 2017 Landing pages are a crucial element of inbound marketing strategies. Companies that have increased the number of landing pages from … Continue reading A 9-step guide to increase your landing page conversion rate
Julie Hansen — February 16, 2017 Follow @acting4sales— February 16, 2017 New York Yankee Mariano Rivera “The Closer” This may sound funny coming from a presentation trainer, but the most effective way to improve your presentation close rate doesn’t happen during your presentation. It takes place before your preparation. No deck, prop or story can … Continue reading 7 Insights that will Improve Your Presentation Close Rate
Michael Bellina — December 20, 2016 Follow @MigmanMedia— December 20, 2016 Have you ever been frustrated after clicking on an ad or tweet for an offer and come to a page where you can’t figure out what is going on? How many times have you continued on to purchase that offering? Probably zero percent of … Continue reading Clarity and Simplicity Are the Cornerstones of Conversion Rate Optimization
Don’t lose out to shopping cart abandonment. Columnist Khalid Saleh shares five strategies to help you turn more website visitors into buyers. Khalid Saleh on December 12, 2016 Checkout conversion rate is arguably the most important metric for any e-commerce business. This is the page where your business actually makes money. Mess up here, and … Continue reading 5 effective ways to improve your website’s checkout conversion rate
Kristina Jaramillo — December 5, 2016 Follow @GetLinkedInHelp— December 5, 2016 Clients will often ask,“What’s the ROI of getting a LinkedIn profile makeover?” Now, in many cases, the profile makeover itself will not drive revenue opportunities (although there are exceptions like Single Point of Contact – click here to read the case study.) Building a … Continue reading How a LinkedIn Profile Makeover Helped Schneider Increase Connection Conversions by 400% and Increased the Outbound Email Response Rate
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. Jacob Baadsgaard on November 14, 2016 The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can … Continue reading Boost your conversion rate by 45% today… no, really!
by Justin Wilson Follow @Jus_WilsonOctober 22, 2016 If you are doing your marketing well, you will be very familiar with getting into the data provided by your web analytics package. One of the key metrics of whether your website is working is bounce rate. Bounce rate is defined as the percentage of single-page visits, i.e. … Continue reading Four Ways to Lower Your Bounce Rate
by Ted SnarskiyOctober 15, 2016 Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%. About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. … Continue reading Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization
by Andrew LowenOctober 14, 2016 In the world of SEO, a lot can be faked. Unfortunately, things get a bit tricky when it comes to bounce rate. Lowering bounce rate by using various tricks can do the job, but can bring more harm than benefits in the long run. Even if you trick your analytics … Continue reading Bounce Rate Reduction: Split Testing, Better Stories, and the 3-Second Rule
By Michael Georgiou October 7th, 2016 Conversion is the ultimate aim of a business’s online efforts. Everything that we do as part of digital marketing is a means to this end. We pump thousands of dollars and hundreds of hours in our ventures, and if that does not lead to a spike in conversion rate, … Continue reading Growth Hacking Strategies For Conversion Rate Optimization
