by Sue Reynolds Follow @suereynoldsOctober 7, 2016 “The best place to hide a dead body is Page 2 of Google’s search results.” Arnie Kuehn, Vertical Measures You already know the value of creating great, quality content that helps your customers. Putting out that content for free is part of your strategy to create a body … Continue reading The Value of SEO: How to Improve Rankings on Existing Content
by Eric SealOctober 1, 2016 A significant local algorithm update occurred on September 1, 2016 that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local 3 pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for … Continue reading Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings
by Laurie Sullivan, Staff Writer @lauriesullivan, (July 08, 2016) Prioritizing local search engine optimization has become increasingly challenging. Marketers must worry not only about traditional SEO, but also traditional local signals like Google My Business, citations and reviews, according to a recent study. For the 2016 Local SEO Ranking factors, the Local SEO Guide analyzes … Continue reading How To Tip Local SEO In Your Favor To Improve Rankings
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in. Winston Burton on July 6, 2016 Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get … Continue reading Do keyword rankings even matter anymore?
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch. Will Scott on July 4, 2016 Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless … Continue reading Help! I just launched a new website and my search rankings tanked!
By Jonny Ross| June 24th, 2016 Online reputation management (ORM) – the process of monitoring and influencing your reputation online – can be an important element of search engine optimisation . When it comes to ensuring your brand ranks highly in online search results, Google and other search engines love to see that a website … Continue reading How Do Online Reviews Affect Your Search Engine Rankings
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016. Pratik Dholakiya on June 9, 2016 Improving your rankings isn’t as simple as it used to be. As businesses have become more … Continue reading 5 contemporary strategies that help improve your rankings
One lawyer discovered that migrating from a .COM to a .ATTORNEY domain can drive organic traffic and save on SEM costs. One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY are affecting search engine rankings. While some believe that .COM domains are the only … Continue reading Can moving to a new TLD boost search rankings?
by Ben Camerota May 11, 2016 Follow @mvpvisualsMay 11, 2016 Small business owners wanting to get more from their SEO while decreasing spending know how difficult it can be to stay up to date with best practices. An SEO mistake can have tangible consequences in the form of a penalty in search results. These techniques … Continue reading Small Biz SEO: How to Improve Rankings and Decrease Spending
