Navneet Kaushal — August 2, 2019 Follow @navneetkaushal — August 2, 2019 Carrying out an SEO audit can be a handful. You will spend hours and days trying to cover every aspect of SEO and sometimes you still may not effectively improve your search rankings. Well, you can make the task a lot easier with … Continue reading 25 of the Best SEO Audit Tools to Improve Your Search Rankings!
David Hunter — June 26, 2019 Follow @DavidHunterErie — June 26, 2019 Local SEO (Search Engine Optimization) is dominating the internet for businesses when it comes to ranking on Google. It may seem impossible to get your business to appear at the top of search engine results pages (SERP), but in reality, it just requires … Continue reading Local Search: How Google My Business Can Improve Local Rankings
Google’s Algorithm Upsets Search Rankings by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2019 It may benefit brands to take a little power back from Google and Bing by building a direct consumer following, rather than relying so much on additional traffic from Google and Bing. I’ve even cut my reliance on shopping through retail … Continue reading Google’s Algorithm Upsets Search Rankings
Brian Shivraj — March 6, 2019 — March 6, 2019 Just like your wise grandparent used to say, “nothing in life is guaranteed” so why would business promises be any different? If we look to the late 2000s you can see a trend in SEO’s not meeting their ‘promises’ this created a lot of skepticism … Continue reading Why SEOs Can’t Guarantee Search Engine Rankings
Kent Campbell — January 31, 2019 Follow @reputationx — January 31, 2019 Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. … Continue reading How Long Does It Take to Improve Google Rankings?
Three examples of site architecture modifications that offer big SEO gains in digital marketing. Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking … Continue reading How to boost search rankings using only your internal linking strategy
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results. Janet Driscoll Miller on September 27, 2018 Mobile-first indexing has been the talk of 2018 in the SEO world, and certainly this major shift in how Google search works has left SEOs … Continue reading Mobile-first indexing: Will it change your rankings on desktop?
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. Marcus Miller on June 12, 2018 Search engines exist to provide users with results that are relevant to the search query. Smart … Continue reading How to understand searcher intent and use it to boost SEO rankings
Jenn Villa — April 23, 2018 — April 23, 2018 Local search results got you low-key raging? As a marketer, you get SEO. That’s the thing! That’s what’s got your foot tapping resentfully as you stare at a quick Google search for “best ice cream” in your area. What you don’t get is why even … Continue reading Take Control of Your Local Rankings with 3 On-Site SEO Best Practices
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. Sherry Bonelli on March 23, 2018 If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own … Continue reading The power of podcasting: How to boost your reputation and search engine rankings
