Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. Ryan Shelley on April 5, 2018 Google has been on a mission to transform search from “strings to things.” This mission was one of … Continue reading How to use the Knowledge Graph for higher rankings
Debra Murphy — March 8, 2018 Follow @MasterfulMktg — March 8, 2018 Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online … Continue reading Local SEO Strategies for Higher Search Rankings
Zach Heller — February 26, 2018 Follow @zheller — February 26, 2018 It has been an open secret (in marketing circles at least) that Google has been using mobile usability as a ranking factor for some time. And they have hinted at that becoming an even larger factor going forward. Now, there is no published … Continue reading Is Your Website Ready for Mobile-First Rankings?
Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content. Kristopher Jones on February 6, 2018 The rise of mobile search has led to many changes in SEO, but none more dramatic than … Continue reading How to create content to support local SEO and rock the rankings
Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. Stephanie LeVonne on January 24, 2018 Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a … Continue reading Will AMP improve your rankings? How to set up an AMP test
Carlton Smith — December 8, 2017 Follow @carltonrsmith — December 8, 2017 There was once a website who lived all alone in a tower in the forest, having been confined there by a wicked witch. Said the website, “If I do not get someone to rescue me, I shall surely die.” So she hired an … Continue reading Of Websites, Fairy Tales and the Great SEO Rankings Hoax
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. Stoney deGeyter on October 25, 2017 If you have a relatively new or low-authority website, then you know … Continue reading How to use long-tail keywords to build your short-tail rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results. Kevin Rowe on September 25, 2017 The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon … Continue reading How to use AI for link building and improve your search rankings
By Heba Hosny September 14th, 2017 Google only loves you when everyone loves you first – Wendy PiersallClick To Tweet Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a … Continue reading It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]
Kent Campbell — August 31, 2017 Follow @reputationx — August 31, 2017 Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. … Continue reading Why It Takes Six Months to Improve Search Rankings
