Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. Joy Hawkins on July 13, 2018 In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague … Continue reading Do Google reviews impact local ranking?
Jenn Villa — June 26, 2018 — June 26, 2018 At the foundation of all things ranking lies a very basic concept: no matter how much you push or promote shitty content, nobody is going to watch it. And if nobody interacts with your video, it is not going to rank. In YouTube’s “Get Discovered” … Continue reading Mastering YouTube’s Algorithm: How the Search Engine Determines Ranking
Justin Herring — June 13, 2018 Follow @justincherring — June 13, 2018 Your keyword rankings are fluctuating… We’ve all been there. A page or article you’ve been trying to rank for months finally hits the first page of Google. Your traffic stats are climbing. The leads are pouring in. And you’re getting giddy waiting for … Continue reading Keyword Ranking Fluctuations: What’s Normal and When to Freak Out
Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2018 The retail category led the Kantar Millward Brown 2018 BrandZ Global Top 100 ranking in percentage value growth, but companies in the technology space added $348 billion in value. The retail Top 20 rose by $149 billion. … Continue reading Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking
Jason Davis — May 9, 2018 Follow @weareelement502 — May 9, 2018 I remember the days when there was such an obsession with getting on page one of the search engine results page (SERP) for Google. I’m actually being a little sarcastic, but I digress. If you are losing sleep about your ranking on Google … Continue reading Why Your Google Ranking Doesn’t Matter
Brian Appleton — April 3, 2018 Follow @BArailrunner — April 3, 2018 What’s that old familiar saying? Change is inevitable? When it comes to SEO ranking factors and algorithm adjustments, that’s absolutely true. SEO ranking dynamics change all the time. If you’re not constantly checking for the latest news you quickly get left behind and … Continue reading How to Knock Your SEO Ranking Out of the Park this Year
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX W Eric Enge on March 22, 2018 I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. I attended the SEO … Continue reading SEO Ranking factors panel
Matthew Goulart — March 19, 2018 — March 19, 2018 Google is constantly updating their algorithm, often times, with little to no effect on your ranking assuming you’ve complied with their SEO guidelines up until this point. However, Google recently released a tweet mentioning broad core algorithm changes which are relatively rare for Google to … Continue reading How Google’s New Major Algorithm Changes Will Affect Your Ranking
Jennifer Lux — December 30, 2017 — December 30, 2017 At the genesis of Google’s search engine algorithms, near the end of the 20th century, ranking signals were as simple as matching keywords and counting backlinks. Today, Google changes its search algorithm upwards of 600 times a year and rolls out at least one notable … Continue reading Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. Kevin Rowe on December 18, 2017 Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. … Continue reading How to generate links that drive traffic, not just ranking
