Tag Archives: Questions

20 questions to ask MPM system vendors

What you need to know when assessing MPM vendors. Pamela Parker on July 28, 2022 A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with … Continue reading 20 questions to ask MPM system vendors →

20 questions to ask during an email marketing platform demo

Email Marketing Platforms

Don’t forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages. Pamela Parker on June 9, 2022 When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a … Continue reading 20 questions to ask during an email marketing platform demo →

Your ultimate guide to ace the most common interview questions

Career Evolution

By Nicholas Hawkins June 01, 2022 As the Great Resignation, Reshuffle, Rehire, cycle heads into a new phase, here are the top 15 behavioral interview questions you should be prepared to answer in upcoming job interviews. What are behavioral interview questions? Behavioral interview questions are designed to determine how you will handle specific situations … Continue reading Your ultimate guide to ace the most common interview questions →

How interview questions are changing in 2022

Interviews

By Gwen Moran March 29, 2022 Over the past two years, companies and employees have had to adapt to new ways of working, ranging from shifting how they serve customers, to where employees work. But now, things are changing again. Many companies are planning to welcome employees back to the office, at least part … Continue reading How interview questions are changing in 2022 →

Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Product Management

Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value →

New Hires: Stop Forcing Them to Ask Obvious Questions

Effective Hiring

New Hires: Stop Forcing Them to Ask Obvious Questions Brad Anderson / 17 Mar 2022 Employee recruitment is tough enough. But, once you have an employment agreement for your hard-won talent, the rest of getting your new hires ready is easy, right? Not so fast! In reality, the challenge of onboarding qualified talent is … Continue reading New Hires: Stop Forcing Them to Ask Obvious Questions →

20 questions to ask digital asset management platform vendors during the demo

Digital Assets Management

Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Pamela Parker on March 7, 2022 Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. … Continue reading 20 questions to ask digital asset management platform vendors during the demo →

19 questions to ask customer journey analytics vendors during the demo

Customer Analytics

More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. Pamela Parker on March 4, 2022 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help … Continue reading 19 questions to ask customer journey analytics vendors during the demo →

32 questions to ask sales enablement vendors during a demo

Sales Strategy

Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams. Pamela Parker on March 3, 2022 Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through … Continue reading 32 questions to ask sales enablement vendors during a demo →

19 questions to marketing attribution and predictive analytics vendors during a demo

Marketing Attribution

These platforms can provide marketers with valuable insights into how to better allocate their resources. Pamela Parker on March 1, 2022 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the … Continue reading 19 questions to marketing attribution and predictive analytics vendors during a demo →