Tag Archives: Questions

Questions to ask about conversion optimization platforms

Have these questions ready for vendors, internal stakeholders and technology customers. Pamela Parker on February 2, 2023 Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter … Continue reading Questions to ask about conversion optimization platforms →

37 questions to ask call analytics vendors during the demo

Analytics Platforms

If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,: Pamela Parker on January 26, 2023 at 9:57 It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of … Continue reading 37 questions to ask call analytics vendors during the demo →

20 questions to ask customer data platform vendors during the demo

Customer Engagement

You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs. Pamela Parker on January 20, 2023 When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really … Continue reading 20 questions to ask customer data platform vendors during the demo →

7 Questions You Must Ask Before Hiring a DDoS Mitigation Provider

Security Tools

7 Questions You Must Ask Before Hiring a DDoS Mitigation Provider Irfan Ak / 05 Dec 2022 There is nothing worse for your business continuity than a sophisticated dedicated denial of service attack. Cybercriminals can send a barrage of malicious traffic to overwhelm your servers and make them incapable of responding to legitimate requests. This … Continue reading 7 Questions You Must Ask Before Hiring a DDoS Mitigation Provider →

A few answers to your burning Mastodon questions

Productivity Tools

By Ernie Smith November 12, 2022 This article was adapted from the MidRange newsletter, which is publishing tips on the Mastodon social media network in a pop-up newsletter format called How-To Mastodon. There is a clear need right now for focused, simple information on Mastodon, a long-running decentralized open-source application that ties into the ActivityPub … Continue reading A few answers to your burning Mastodon questions →

100+ questions you must ask when developing a website

Website Development Hints

Building a website isn’t solely about making it look pretty. Marketing comes first. To ensure you’re on the right track, make sure you can answer these 100 questions. Stoney deGeyter on October 20, 2018 at 10:53 am | Reading time: 9 minutes As a long-time web marketer (since 1998 — that’s like 160 internet years!), … Continue reading 100+ questions you must ask when developing a website →

Questions Meta needs to answer about the metaverse at Connect

Metaverse

Facebook is rebranding itself as ‘Meta’ It’s all about the metaverse. K. Bell @karissabe Facebook, the social network, will no longer define the future of Facebook, the company that will now be known as Meta. Facebook Inc. is changing the name in order to distinguish its beleaguered social network, which has an increasingly poor … Continue reading Questions Meta needs to answer about the metaverse at Connect →

30 questions to ask a digital events platform vendor

Digital Marketing Platforms

What you should be asking the DEP vendor can depend on your business use case. Pamela Parker on October 7, 2022 If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently … Continue reading 30 questions to ask a digital events platform vendor →

3 questions interviewers hope you ask, and 3 they hope you don’t

Interviews

By Stephanie Vozza August 19, 2022 At the end of most interviews, hiring managers ask candidates, “Do you have any questions for me?” This is the time to find out what it’s like to work for the company. Some job seekers may be afraid to ask what they really want to know, or … Continue reading 3 questions interviewers hope you ask, and 3 they hope you don’t →

24 questions to ask ABM vendors before signing the contract

ABM Strategy

Plus 15 questions to ask customer references, preferably in a business similar to your own. Kim Davis on July 29, 2022 Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. … Continue reading 24 questions to ask ABM vendors before signing the contract →