Columnist Andrew Waber digs into the results of a recent study that aims to give online marketers some insight into planning their holiday advertising strategies. Andrew Waber on September 16, 2015 at 11:26 am In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the year … Continue reading 4 Trends to Help Drive More Purchases This Holiday Season
by Laurie Sullivan, December 01, 2014 Retail stores capitalized on higher online searches this Thanksgiving holiday season. Bloomingdale’s and Macy’s turned Cyber Monday into Cyber Sunday, beginning online sales a day early, and added free shipping and returns into the mix. Talbots, Neiman Marcus and a host of other stores extended Black Friday deals through … Continue reading Holiday Online Searches, Purchases Attracting Consumers
Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014 Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
by Laurie Sullivan, Oct 22, 2014 Affluent consumers research products and services weekly before making a purchase giving brands an opportunity to reach out frequently. Some 71% to 92% mostly do their research on a computer, but many rely on their smartphone as a tool. In fact, more than half do research online when choosing … Continue reading Understanding Affluent Clicks, Purchases, Research Decisions
