Ryan Scott — January 25, 2017 Follow @causecast— January 25, 2017 Trust is in jeopardy. At least according to Edelman’s “Trust Barometer 2016,” which reports a breakdown in trust of institutions – especially government – by the public across the world. More specifically, it’s the masses that are most distrustful, as opposed to the “elite” … Continue reading New Trends on Public Trust Reveal Opportunities for Corporate Social Impact
by Elizabeth Byrd Follow @elizbyrdSeptember 16, 2016 “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that … Continue reading Social Media: Modern Day’s New Frontier for Businesses and Public Relations
by Doug Dvorak May 3, 2016 Follow @salescoach1064May 3, 2016 The Cost of Business: Public companies are expensive to run; they must carefully comply with the myriad of board responsibilities and the rules established to protect investors. The Securities & Exchange Commission (SEC) audits conformity and adherence to other strict regulations. Such complex structure requires … Continue reading 6 Sales Secrets to Enhance Selling to Public Companies
by John Nolan April 9, 2016April 9, 2016 SMEs (small and medium-sized enterprises) are in a better position to win major public tenders than ever before. As public service and government organizations look to save money and encourage local trade, the trend is now to break down larger contracts into smaller chunks to allow SMEs … Continue reading Using ISO 9001 to Win Public Tenders – A Guide for SMEs
by Luc Vezina March 13, 2016 Follow @lvezMarch 13, 2016 The age-old question comes up time and time again: should we keep our customer community private or public? There’s always anxiety in having “dirty laundry” aired out publicly, with Google’s search engine robots crawling them for the whole world to see. On the other hand, … Continue reading Should Your Customer Community Be Public Or Private?
Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers. Barry Levine on February 25, 2016 at 2:47 pm Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how can you tell … Continue reading Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System
Kevin JohnsonAugust 14, 2015 It seems that the value of obtaining quality links will never disappear from SEO. However, how much value will continue to be associated with said links is frequently called into question, especially as search engine algorithms increasingly crack down on shady link-building practices. As other SEO techniques become more highly valued … Continue reading Are Content and Public Relations the Future of SEO?
Tom HustonJuly 21, 2015 A long, long time ago, the only way to really publicly shame a company was to take out an expensive ad in The New York Times. Nowadays, all you have to do is open your Twitter app. And as fast as you can type “#badcustomerservice,” your complaint is in the public … Continue reading Ending the Public Twitter Tantrum: Will Private Messages to Businesses Work?
Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” Daniel Faggella on July 13, 2015 The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for … Continue reading Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites. Daniel Faggella on June 15, 2015 Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are … Continue reading Customers On Demand: Working Your Public Relations “Hit List,” Part 1
