Tag Archives: Prospects

Blogging As a Career Aid: How to Publish Content That Boosts Your Job Prospects

Laura ColeOctober 23, 2015 While it is often taken for granted that blogging is a progressively popular pastime, few of us understand exactly how purposeful it can be. So although a staggering 6.7 million individuals publish blogs on specialist websites and a further 12 million write posts and share these through their social networks, the … Continue reading Blogging As a Career Aid: How to Publish Content That Boosts Your Job Prospects

How to Use your LinkedIn Network to Build a Targeted List of Prospects

Beata StaszkowOctober 6, 2015 LinkedIn has already given you several good prospect opportunities. Utilise them now! Discovering prospects is quite easy on LinkedIn and you probably have plenty of potential new customers in your existing network of contacts. This post explains how you can leverage your existing network list, and hopefully generate more business, or … Continue reading How to Use your LinkedIn Network to Build a Targeted List of Prospects

5 Ways You Can Use A Prospect’s Software Stack To Write Better Cold Emails

Sam LaberOctober 1, 2015 Every cold email needs a hook. Something that forces prospects to lean in and forget that they are actually being sold to. Finding the appropriate hook for each prospect is insanely time-consuming, but if done right, can mean the difference between a “yes” and crickets. Traditionally, hooks are found by scanning … Continue reading 5 Ways You Can Use A Prospect’s Software Stack To Write Better Cold Emails

The Importance of Social Listening to Connecting With Prospects

Kathy DamJune 24, 2015 Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. And while more and more professional services firms understand the benefits of social media, there’s a major advantage that’s often overlooked and underutilized. That advantage is social listening. This process involves monitoring … Continue reading The Importance of Social Listening to Connecting With Prospects

Why Webinars and Videos Are Critical to Educating Prospects at Each Stage of the Sales Cycle

Kaitlin StichMarch 24, 2015 Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more engaging experiences for prospective business buyers, while also offering more data collection opportunities for marketers. The result is more actionable customer engagement … Continue reading Why Webinars and Videos Are Critical to Educating Prospects at Each Stage of the Sales Cycle

Quit Dropping the Ball: How to Easily & Effectively Follow Up with Prospects You’ve Met

Rebekah Richards December 10, 2014   It’s the frustration of most business owners I meet: You prospect, network, and mingle to generate leads and then… radio silence. Those people you worked so hard to turn into clients are not moving forward. What are you doing wrong? You meet so many quality leads that selling should … Continue reading Quit Dropping the Ball: How to Easily & Effectively Follow Up with Prospects You’ve Met