MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Steve Petersen on October 9, 2025 Martech practitioners specialize in specific products. That’s not news. It makes sense for people to learn how to utilize a specific platform effectively. However, that’s not always ideal when putting together … Continue reading The pros and cons of specializing in specific martech products
A new report finds mixed opinions on whether AI drives revenue or improves customer experience. Mike Pastore on August 19, 2025 AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51% using AI agents, according to a new survey. The survey, published by the … Continue reading AI helps marketing and sales pros work smarter, but does it drive revenue?
Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required. MarTechBot on July 28, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading What is Replit, and how can marketing and marketing ops pros use it?
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape. Steve Petersen on October 7, 2024 Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important … Continue reading Weighing the pros and cons of out-of-the-box martech
April 20, 2024 The ethical pros and cons of Meta’s new Llama 3 open-source AI model Experts say that while open-source could accelerate innovation, it also could make deepfakes easier. BY Chris Morris Meta has a brand-new Llama to show off. On Thursday, the social media giant announced Llama 3, the next version of its open-source … Continue reading The ethical pros and cons of Meta’s new Llama 3 open-source AI model
Exploring the Pros and Cons of Private Label Backlinks Nate Nead / Aug 10, 2023 Link building is a critical SEO method for bolstering website visibility in search engine result pages. And actually, one innovative way to facilitate more efficient and long-term results is through white label link building. This approach entails collaborating with … Continue reading Exploring the Pros and Cons of Private Label Backlinks
Photon: The Image Capture App That Pros Are Raving About Brad Anderson / Jul 21, 2023 LateNiteSoft, the developers behind the immensely popular iPhone app Camera+, have recently launched a revolutionary iOS app called Photon. With a focus on professional image shooting, Photon aims to attract users with its simple interface, multi-format support, and … Continue reading Photon: The Image Capture App That Pros Are Raving About
Looking to stay ahead in your career? Consider these cost-effective learning opportunities for martech professionals. Steve Petersen on March 31, 2023 Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s why as martech professionals, we need to develop our skills and … Continue reading 8 inexpensive professional development ideas for martech pros
The Pros and Cons of a 4-Day Workweek Calendar / 05 Aug 2022 All eyes are on the U.K. According to 51% of employees, they can do their jobs to their fullest potential in 40 hours or less In 85% of the survey responses, respondents said it was logistically possible to work four days a … Continue reading The Pros and Cons of a 4-Day Workweek
Pros & Cons Of Google’s New Structured Data For Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2022 Google this week added several important updates to search, but two in particular help marketers assist consumers in finding information across the web indexed from company and brand sites. For starters, on Friday Google announced the … Continue reading Pros & Cons Of Google’s New Structured Data For Reviews
