Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers. Alan K’necht on February 1, 2023 By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to … Continue reading Campaign tracking in GA4: How to ensure your links are properly tagged
Mitch Transue September 21, 2021 Properly tracking and measuring success is a crucial step when using calls to action (CTAs) on your website. But if your website isn’t built in a content management system (CMS) with built-in reporting tools, such as HubSpot, it can be difficult to get the insights you’re looking for. Let’s take … Continue reading How to Properly Track CTAs in Google Analytics
Talia Boettinger — May 31, 2019 — May 31, 2019 Spring cleaning is a drag. We get it. But just like it’s important you get rid of all those broken pens and loose paper clips in your desk, it’s also important to give your email list a thorough cleaning. The good news is you won’t … Continue reading Email List Cleaning: Why and How to Properly Clean Your Email List
Alessandro Bogliari — July 17, 2018 — July 17, 2018 Almost every time that I had a conversation with someone not very familiar with Instagram hashtags I received the same question: “I use 30 really big hashtags, so people can find me, am I doing it right?”. And all the time I had to reply … Continue reading How To Use Instagram Hashtags Properly
Andrew Heikkila — March 30, 2018 Follow @AndyO_TheHammer— March 30, 2018 According to Bill Gross, the founder of Idealab, there’s one factor that successful startups have all seem to have in common. “I tried to look at what factors actually accounted the most for success and failure across all of these companies, and the results … Continue reading Timing is Everything: How to Succeed and Fail Properly
Amanda Abella — December 11, 2017 — December 11, 2017 With January around the corner, many business owners are gearing up to hire a business coach. It makes sense. After all, a business coach will help them achieve some of the goals they have in mind for the upcoming year. The problem is there are … Continue reading How to Properly Vet a Business Coach Before Hiring Them
Kristina Podnar — July 19, 2017 Follow @kpodnar — July 19, 2017 Ray Bradbury once said, “Living at risk is jumping off the cliff and building your wings on the way down.” Copyright: jirsak / 123RF Stock Photo Ray Bradbury was a phenomenal author, but, with an attitude like that, he’d never have made it … Continue reading CFOs: Do Your 10-Q and 10-K Properly Address Digital Risks?
Ray Bennett — February 28, 2017 — February 28, 2017 In the world of social media marketing, geo-targeting is a big thing and for good reason. The best marketers have realized this and are actively pursuing their target more directly. For example unless you have a good reason, if you send ads to everyone on … Continue reading Are You Properly Using Social Geo-Targeting?
by Dhariana Lozano Follow @DhariLoSeptember 1, 2016 Besides having a solid social strategy, strong visual content is a must to increase your reach and following on social media. One tactic to building a strong visual presence on social media (without spending a fortune on production) is to curate your feed by reposting content created by … Continue reading Repost Etiquette: The Basics on How to Properly Share User Generated Content
by Brandon Leibowitz Follow @seooptimizersAugust 13, 2016 It goes without saying that social media has become a core marketing channel for businesses of all shapes and sizes, with many of us spending hours every single day scheduling Tweets, finding content for Facebook, editing pictures for Instagram and filling up our Pinterest boards. It’s a time … Continue reading No One Cares How Many Followers You Have – How To Properly Measure Your Social Media Success
