Tag Archives: Promotion

Small Business Promotion: 8 Ideas to Adopt During a Crisis

Ronita Mohan June 23, 2020 Promoting your small business during a crisis can feel like an insurmountable challenge. Most SMBs don’t have the financial resources to run huge campaigns—at the same time, without promotional materials, you could lose your audience. There are ways to grow your audience during a crisis, without having to deplete your … Continue reading Small Business Promotion: 8 Ideas to Adopt During a Crisis

Webinar Emails: A Start-to-Finish Promotion Process

Michelle Deery — September 15, 2019 — September 15, 2019 Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness. But not every webinar is a success—78% … Continue reading Webinar Emails: A Start-to-Finish Promotion Process

How to Prepare Your High-Potential Employees for Promotion

Darleen DeRosa — December 5, 2018 Follow @onpoint_llc — December 5, 2018 Free-Photos / Pixabay Organizations invest substantial time and resources into identifying high-potential employees who are well-suited for leadership positions. But finding these candidates through leadership assessment is only the first step in a longer succession planning process. By taking steps to help these … Continue reading How to Prepare Your High-Potential Employees for Promotion

What Are You Expecting From Your Next Channel Incentive Promotion?

Ingrid Catlin — November 21, 2018 Follow @blueingy — November 21, 2018 Before launching the next promotion in your channel incentive program, you’re going to want to establish clear objectives so you can gauge its level of success. If you try to implement your systems without making clear to all parties what you’re trying to … Continue reading What Are You Expecting From Your Next Channel Incentive Promotion?

7 marketing and promotion tactics to get your content discovered

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. Kristopher Jones on March 14, 2018     It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound … Continue reading 7 marketing and promotion tactics to get your content discovered