AI Ads, Commerce Drama Trigger Promises Of Billions by Laurie Sullivan , Staff Writer, August 15, 2025 OpenAI’s ChatGPT reached 700 million active users in August — although not enough to sustain financial growth without ads, Nick Turley, vice president and head of ChatGPT, said during an interview this week on the Decoder podcast. He … Continue reading AI Ads, Commerce Drama Trigger Promises Of Billions
AI promises a shortcut, but creative teams are taking the scenic route AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet. May 20, 2025 Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the … Continue reading AI promises a shortcut, but creative teams are taking the scenic route
Contract renewals reflect your marketing’s truth. If your story breaks, customers walk. Here’s how to fix the gap and boost retention. Zac Stucki on May 2, 2025 If weâre all honest about living and working in 2025, then weâd admit weâve been suckered by a slick pitch â a course, coaching program or SaaS … Continue reading How marketingâs broken promises are sinking your renewal rates
Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients. Kim Davis on June 9, 2022 Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an … Continue reading New solution promises improved data visualization to streamline campaign reporting
Zefrâs brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM). Chris Wood on January 24, 2022 Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for … Continue reading Zefr promises brand safety on TikTok with new AI offering
Veronica Krieg â March 9, 2020 Have you ever heard of Flashbulb memory? Flashbulb memory is our tendency, as humans, to only remember experiences where our emotions run high. The thrilling time we went skydiving. The upset we felt when we didnât get that promotion. Or, the infuriating call we had with a red-hot customer … Continue reading Call Center Improvement Strategies that Work: 4 Ways to Offer Your Agents Instant Feedback and Finally Deliver on Your Customer Experience Promises
Ian JindalJuly 27, 2015 Fans of the actor Tom Cruise are probably familiar with the phrase âshow me the moneyâ â a totemic line from the 1996 movie Jerry Maguire. You donât need to have seen the film to get what the point of the line is; money talks, and the mess-that-bulls-leave-behind walks. The bottom … Continue reading Fighting a Losing Battle With an Army of Broken Promises
Snapchat continues to make the case that its ads are the best way to reach the young U.S. audience, while honoring people’s privacy. Martin Beck on June 22, 2015 Snapchat CEO Evan Spiegel continued his Snapchat-ads-are-better campaign today in France. Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at … Continue reading Snapchat CEO Promises Better, Non-âCreepyâ Digital Advertising
Dave HubbardMarch 19, 2015 Technology isnât the answer, itâs just an amazing enabler. The driving force behind companies adopting sales and marketing automation software is to accelerate revenue and improve ROI (return on investment). Unfortunately, the results have been mixed. The ROI from Marketing Automation (MAP) software seems to be great from a Marketing perspective, … Continue reading Sales, Marketing and Automation: Promises Versus Expectations
